Radio showmanship (Jan-Dec 1949)

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S II 0 W H A V S ( (» 0 f» S If you have pictures of unusual and outstanding promotion and programming projects, send them to Showmanscoops, "Radio Showmanship" Magazine. The five best photos received each month will appear in this section. Highlight of "The Young American Club" sponsored by Foremost Dairies, Inc. over WOAI San Antonio is presentation of orchid to "Mother of the Week/' selected on basis of best letter written by members. Shown is first mother to get^award, Mrs. Robert Lee Moffett with son Robert Jr. Also pictured are Dick Perry, show emcee and Mrs. Elma Wylie, Foremost's representative Pictured is emcee J. J. Cennon"ofJ"Wake Up Shake Up Show" aired over^CKBI, Prince Albert, Canada, in'promotion stunt to boost cancer drive. Cennon washed store windows of ten businessmen who promised him five dollars each after he threatened to do anything for a $25 donation to the fund 16 RADIO SHOWMANSHIP