Radio showmanship (Jan-Dec 1949)

Israel Life Described Detailed descriptions of the political and cultural life of Israel are being given listeners via a new series of weekly halfhour programs scheduled by WVOM Brcokline, Massachusetts. "Life in Israel," title of the program, puts the spotlight on Dr. Alexander Brin, a member of the National Advisory Board of Educators and publisher of The Jewish Advocate. Songs and stories will be the format used to explain the Israeli institutions, new literature and new composition. WSNY Announces Two New Series Two new program series have been announced by WSNY Schnectady. For automobile dealers, WSNY is offering a series of shows titled "Classified Used Car Column of the Air," to be aired Monday through Saturday from 7:05 to 7:15 A. M. Description of each car with all necessary information about it is given by used car dealers who give list of one or more autos for sale over the air. Esso dealers of Schenectady and the immediate area have purchased an initial broadcast schedule for 448 broadcasts. KGVO Adds New Shows Several new programs are being aired by KGVO Missoula, Montana. Gold Medal Dairies is taking over a new series of talent programs limited to youngsters fifteen years or younger. The show is heard every Saturday afternoon at 1:30 P. M. Marion Dixon is emcee. A new program called "The Cosmopolitan" is being aired each Saturday afternoon at 1:30 P. M. sponsored by the Bakke Motor Company, Lincoln-Mercury dealers of Missoula. Program features popular recorded music with format built around idea of a night club floor show. A new full half-hour show, highlighting the new RCA Victor 45 R.P.M. records and changer, is being presented by the Vlissoula Furniture Mart. P*U L y 19 4 9 Right Category Wins Prize "Is it animal, vegetable, or mineral?" hails the return of Bob Shannon and the "Man Says Yes" program on KM PC Los Angeles. This audience participation show, to be aired Monday through Friday from one to 1 :30 P. M., is based on questions in the category of animal, mineral or vegetable and features Bob Shannon as emcee quizzing studio audience and telephone contestants. Valuable daily prizes will be awarded in addition to grand prizes scheduled at various intervals. The program has re* turned to the air under the sponsorship of Klever Kook Flavoured Flour for a 52-week period. "Talent Quest" Debuts on WNAC "Talent Quest" program, starring thirteen-year-old Emelie Marie of Medford as songstress of ceremonies, has made its official debut over WNAC Boston. This is a new ten-week series sponsored by Gentle's Baking Company to be aired from 9:45 to 10 A. M. each Saturday. Each week the radio audience selects the top performer from the talent appearing by voting for their favorite. The best entertainer at the end of six weeks will be awarded a full year scholarship to the Phil Saltman School to study in that department cf music which his teacher recommends as the best suited to his talents. "Talent Quest" producers are interested in talented teenagers in junior high school or high school to appear on the new Saturday morning series. Auditions follow the show each week at ten o'clock. Sports Review Bows on WLAW Harvey Chester will be featured as commentator on the new program, "Wonderland Sports and News Review" which made its bow on WLAW Lawrence, Massachusetts under sponsorship of the Revere Racing Association. The program will be heard Monday through Friday, from 12:55 to 1 P. M. 19