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CONTESTS
KRNT Contest Stars "Sad-Lot" Husbands
Disc jockey Don Bell of KRNT Des Moines, Iowa, recently completed another one of his promotions — a "Husbands Are a Sorry Lot" contest.
He adopted the idea from the frequent
desparing situations in which Dagwood Bumstead finds himself. Contest judge was Chic Young, widely-known cartoonist of the "Blondie" comic strip. Climax of the gimmick was a telephone recording of Young's announcement of the winner.
Lasting two weeks, the cleverest-letter feature drew hundreds of entries daily from over 130 Iowa cities and towns. Winner was Gerald Roberts, a Des Moines hosiery mill knitter.
Awards included a two-weeks' vacation for two at Brown's Geneva Beach Resort, Alexandria, Minnesota; round-trip fare; $100 in cash; $65 in fishing equipment; an original strip of Chic Young's; and a special Young-autographed card with a sketch of the whole "Blondie" family.
Winner of "Sad-Lot" Husbands contests registers dismay as he re-enacts scene typical of Dagwood Bumstead comic strip which inspired idea for the competition
Letters Earn U. S. Bonds
WLAC Nashville, Tennessee, has come up with a new show aimed directly at the interests of the working men and women of America.
Listeners are asked to send in letters on
"Why 1 Like America." United States Savings Bonds amounting to $3,600 will be awarded to top letters.
Program is heard six times weekly at 7:15 A. M. rise and shine hour for majority of American workers.
RADIO SHOWMANSHIP