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JOHNNY
ON THE
SPOT
WMAQ Reports Spot Business
The 52-week renewal by Armour and Company of four 30-minute periods of the "Town and Farm" program paced business for WMAQ Chicago recently.
Renewal is for the Monday through Friday segments of the show which is aired from Monday to Saturday at 6:15 to 6:45 A. M. Foote, Cone and Belding is the agency.
Spot business for station WMAQ also included a renewal order from Richards and Associates (Pliofilm merchandise) for live one-minute announcements on the Early Bird program for thirteen weeks. Program is broadcast six times weekly at 5:45 A. M.
Through Presba, Fellers and Presba, the Beltone Hearing Aid Company contracted for six one-minute announcements weekly on the Early Bird program for six weeks.
Four station breaks and four one-minute announcements weekly for four weeks were ordered by the Chrysler Corporation, Dodge Division. Ruthrauff and Ryan, Inc., is the agency. Another automobile manufacturer, the Hudson Motor Car Company, through Batten, Barton, Durstine and Osborn, Inc., contracted for three station breaks weekly for two weeks.
Three station breaks weekly for 52 weeks were ordered by the Allied Florists Association of Illinois through Ruthrauff and Ryan, Inc.
Year's Contract Signed
Over KNX Los Angeles, Lever Brothers Company, for Surf, is sponsoring a six
JULY, 1949
times-weekly participation in the KNX "Housewives Protective League-Sunrise Salute" programs, featuring Knox Manning. The 52-week order was placed by Day, Day & Tarlton, New York.
KNX Announcements
Hollywood Turf Club is sponsoring a twoweeks' series of twenty spot announcements and station breaks on KNX Los Angeles for the opening of the racing season at Santa Anita. Order was placed by the Weinberg Advertising Company.
McKesson and Robbins, through Benton and Bowles, New York, is sponsoring a nineweeks series of spot announcements over KNX for Tartan Sun Tan Lotion.
For Pep Cereal, the Kellogg Company is sponsoring a six-weeks' series of spot announcements on KNX. Kenyon and Eckhardt, Inc., New York, is the account agency.
Spots Summon Workers
WIP Philadelphia, in cooperation with the Pennsylvania State Employment Service, is now airing spot announcements on the "Bulldog Edition" program, Monday through Friday, at 7:15 P. M.
Announcements, calling for needed farm workers in the Pennsylvania areas, afford listeners day-by-day information as to the State's need for types of farmhands and the time to report to work.
Information is telephoned daily to John Facenda, "Bulldog Edition" newscaster, who incorporates them in his program of news headlines of the day.
Auto Firm Places Order
Central Chevrolet Company, Los Angeles, is sponsoring a series of two weekly participations on the KNX Los Angtles "Stars in the Morning" program featuring Ralph Story.
The thirteen-week order was placed through Hunter Advertising Agency, Los Angeles.
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