Radio showmanship (Jan-Dec 1949)

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Three Corner Club emcee Johnny Bradford gets 300 ac'vice from two distin guished guests, John Pete and Barbara Bradford, h two youngsters York station in cycles, depending upon the seasons of the year, and the consequent demand for the product. Since its inception two years ago, the "Three Corner Club" has undergone numerous changes, geared at making it always more listenable. Proof of the show's loyal following was the "clothesline for the needy," conducted by Bradford at Christmas, 1948. CHRISTMAS DRIVE Boro President Hugo Rogers of Manhattan was John Bradford's guest on the "Three Corner Club" when the "Clothesline for the Needy" drive officially started on Monday, November 29. During the drive, Bradford's show was broadcast from the New Men's Fashion Center, 1200 Broadway, which was designated as headquarters. Sol Sherman, known throughout the men's clothing industry as the Bow Tie King, and chairman of "Clothesline," aimed for the goal of 100,000 garments by Christmas, and the Catholic Charities, the Protestant Welfare Agencies, and the Federation of Jewish Philanthropies were asked to assist in the distribution. GUEST CELEBRITIES Each morning during the drive Bradford had as his guest on the "Three Corner Club" some well-known celebrity. Listeners contributed mountains of usable cloth' ing for underprivileged families in the New York area. Emcee Bradford is the father of six-yearold John Peter and four-year-old Barbara Irene. His eldest, John Peter, has guested on the show several times, offering his own opinions on what children like to hear. John says his children form a "check and balance" against his show, advising him of their interests. Whatever the technical advice, juvenile or otherwise, Bradford has succeeded in putting forth a show which effectively promotes its sponsors. AUGUST, 1949