Radio showmanship (Jan-Dec 1949)

Record Details:

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5 FIRMS BACK AIR FAX: "Band Wagon" uses successful combination of live talent and recorded music to produce number one show on station. First Broadcast: Spring, 1941 Broadcast Schedule: Monday, 9 to 11 P. M. Sponsor: Co-operative Station: KATE Albert Lea, Minnesota Power: 250 watts Population: 12,000 Preceded By: Network Sustainer Followed By: "Music 'til Midnight" Using a combination of live musical talent and recorded music has made for station KATE, in Albert Lea and Austin, Minnesota, a show which not only has an immense audience appeal, but which has proven selling ability to its co-operative sponsors. Name of the show is "Band Wagon." It is aired on Monday nights from 9 to 11. Time was selected for the show to bolster a formerly weak block schedule on that night. But even the program manager had no idea that show would grab the success Lee Meredith, promotion director of KATE, is I a featured performer on Band Wagon Show RADIO SHOWMANSHIP