Radio showmanship (Jan-Dec 1949)

Record Details:

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Showmanship Sells and Manufacturer than the average number of name plugs days when the great and the near^great in the ad-lib interviews and comments. come to visit. VICTOR SHOWCASE Porter's Saturday Matinee is a natural showcase for Victor artists who come to town, and Victor is extremely helpful in arranging personal appearances for their people. SRO signs are out early on the SHOWMANSHIP DOES THE TRICK Showmanship with records is the keynote of all successful record programming, and WIMA dishes out a generous portion to Northwestern Ohio. Programs, like the Porter show, have proved themselves to be simple in their production but giants in their results. %>■> Just a corner of the crowd that meets Tom Pickering every Saturday in the record department at Porter's Music Store in Lima, Ohio AUGUST, "^1 949