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"We have been using the one minute spots for the past four weeks and they seem to have considerable appeal. I know of one positive sale of a 70DA complete and another Sportster which were direct response to these announcements. We have been putting on the "Camera Clinic of the Air" with a question and answer division, a late camera news and notes discussion. The response has been so gratifying that I am now thinking of having two programs per week."
— Peters Photographic Supply Company,
Winchester, Virginia.
"We think this is very fine advertising and would like to continue."
— Bennett Drug Stores,
Billings, Montana.
"We believe that this material will help all dealers as it has us."
— Culli's Camera Stores,
Corpus Christi, Texas.
"We are of the opinion that we are receiving good results because we have had customers inquiring for Bell and Howell equipment that we do not believe would have come into our store unless they had heard these spots. We believe it is good advertising."
— Tulsa Camera Record Company,
Tulsa, Oklahoma.
"We've had a lot of comments on the Movie Star recordings and do believe it has helped us in additional sales on movie equipment."
— Rudy Moc Studio,
Lorain, Ohio.
"They go over good. Very ear catching."
"Favorable comments all around."
Epko Film Service,
Fargo, North Dakota.
— The Camera Shop,
Geneva, New York.
"We think this a splendid idea and it is working out fine."
— Skinner's Photo Shop,
Lewistown, Montana.
"Have had mucn favorable comment on spots by customers."
— Bates Camera Shop,
Atlanta 5, Georgia.
"Spots are very effective and we hope you will continue with similar spots of as high a calibre."
— Martin Drug Company,
Tucson, Arizona.
"We highly favor this and think it a very clever idea."
— H. W. Fisher Photo Supply Company,
St. Paul 1, Minnesota.
AUGUST, 1949
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