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Local Quiz Show
AIR FAX: Daily quiz show means fun and prizes for Pittsburgh audience.
First Broadcast: July 4, 1949
Broadcast Schedule: Mondav through Friday, 4 to 4:30 P. M.
Sponsor: Zeuger Milk Company
Station: WPGH Pittsburgh, Pennsylvania
Power: 1,000 watts
Population: 672,000
Preceded by: Veterans' Show
Followed by: Recordings
Bcttelou Purvis
A snappy new quiz show aired over WPGH Pittsburgh, Pennsylvania is doing wondersjfor its audience, its sponsor, and its station although it has been on the air less than three months. New program which is proving to be a barrel of fun hit the air with a bang on July 4.
Aired Monday through Friday from 4 to 4:30 each afternoon, the informally conducted quiz show involves six contestants daily. "It's in the Bottle" is broadcast from West View Park, Pittsburgh's loveliest amusement park, in front of the radio tower. Show is conducted by Bettelou Purvis, WPGH mus
ical director, and Ed Bartell, announcervocalist on the WPGH staff.
Format of the airing consists of preliminary questions which, through a process of elimination, lead to one contestant, standing at the end, who tries for the jackpot question. Clincher questions are found in five Zeuger Milk Bottles (Zeuger Milk Company sponsors the broadcasts). Upon answering the jack pot question, the contestant is the winner of the Zeuger Jack Pot. Each person participating in the broadcast is the recipient of a prize, in addition to being able to try for the clincher question . . . which is "in the Bottle."
Monday is "listener's day." During the week, listeners submit questions to Bettelou and Ed, one of which is chosen to be used each Monday. During the Monday broadcast, an alarm clock rings unexpectedly, and the contestant being interviewed at the time gets a chance to win the "listener's jack pot." If he answers correctly, he is awarded the separate treasure chest of prizes. If the question stumps the contestant, the listener sending the clincher wins the jack pot. This is in addition to the Zeuger Jack Pot.
Show saw its initial broadcast on July 4, and during its short run "It's in the Bottle" has incited both listeners and participating interest as the city has never presented a network-type quiz show previous to this. Prizes awarded include the latest items in cosmetics and kiddie's toys. Local restaurants and hotels award free dinners, and West Penn Products Company provides as many as three gallons of ice cream daily. Jack pot prizes feature Cavalier Cedar Hope Chests, Prevore Electric Broilers, Memco Cooking Wear Sets, and other articles featuring leading brand names.
Sponsor of the exciting new show is Zeuger Milk Company, 3563 Bigelow Boulevard, Pittsburgh. Company has been in business for over 100 years. Zeuger
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RADIO SHOWMANSHIP