Radio showmanship (Jan-Dec 1949)

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RADIO ADVERTISE AND SELL THE CHILDREN, TOO Mill' this year's children get married and are next yeai ncrs for a house, furniture, groceries, a car, baby clothes, and hundreds of other thing! Children from I In age of two and up should be made familiar with u, your bouse, it> name, and what you sell. Radio reaches children from ill. fid up to 100. That is wh\ Radio must be made a pari i j advertising I n n I < I The most successful firms of toda) an those who created pood will among the children of yesterday. Radio advertising sells the children at no added eo*ts. while it is selling the grown folks now, thus creating tomorrow V customers, at the mir time it is bringing you prosperity today. The Broadcasting Corporation of \merica, its own Stations, its Rural Network and affiliated Stations, wive many firms. The "know how" ami merchandising experience of our people nned from serving others may he able to supply the real answer t< your advertising am\ selling problems to the whole family. There is no obligation in consulting them call your nearest station. CALIFORNIA RURAL NETWORK Home Office, Riverside, Calif. • KPRO Riverside 6290, San Bernardino 51 57 • KPOR Riverside 6290, San Bernardino 51 57 • KREO Indio, Phone 7-3403 O KROP Brawley and El Centro, Phone Brawley 1 300 O KYCR Bfythe, Phone Blythe 2231