Radio showmanship (Jan-Dec 1949)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1949
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1949)
Leaf #:
000352
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Culinary artist Chef Milani who conducts the Chef Milani program on KMPC, Monday through Friday from 9:30 10:00 a.m. F D R AIR FAX: Recipe show promotes foods and markets in California. First Broadcast: December 20, 1948 Broadcast Schedule: Monday through Friday, 9:30 to 10 A. M. Sponsors: American Beauty Macaroni (Dan B. Miner agency); Dolly Adams Brand Syrup (Charles Ross agency ) Station: KMPC Los Angeles, California Power: .SO, 000 waits (days) Preceded, by: "Bargain Broadcast" Followed by: "Record Room" The effectiveness of the Chef Milani program aired over KMPC Los Angeles, California, insofar as listeners is concerned is ascertained by the tremendous volume of mail which he receives as a result of his broadcasts. Its effectiveness from an advertiser standpoint is the fact that the sponsors product automatically becomes a "must" for the markets in the Southern California area because of the demand for the product by housewives in the area. In addition to actual sponsorship of the program by American Beauty Macaroni (Continued on page 7) RADIO SHOWMANSHIP