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Symphony Inspires Listener Appreciation
The WHAM "Little Symphony" program, featuring 32 of Rochester's most distinguished musicians under the direction of Charles Siverson, again goes on the air November 15 for its seventh consecutive year. Sponsored for the past six by McCurdy and Company of Rochester, one of the city's leading department stores, the program is aired twenty-six weeks a year on Tuesdays, 7:30 to 8 P. M.
Music offered is that type especially suited to small symphony orchestras with emphasis on the classicists of the 17th and 18th centuries and the 20th century modernists. Avoidance is made of the romantic composers of the 19th and early 20th century. No attempt is made to compete in repertoire with large symphony orchestras.
Soloists are used when it is felt that their contribution will add to the over-all effectiveness of the program. Many are well known in the concert world — Jacques Gordon, Rene LeRoy, Luigi Silva, Biruta Ramaska, Millard Taylor. Often the program presents performers from the Eastman School of Music or instrumental solos by first chair men from the Rochester Philharmonic Orchestra.
Guest conductors have been Dr. Paul White, associate conductor of the Rochester Civic Orchestra; Dr. Howard Hanson, internationally-known composer, conductor and director of the Eastman School of Music, and Roy Harris, well-known American composer.
On three occasions national recognition has been given "The Little Symphony." In 1947 the National Retail Dry Goods Association awarded the program a prize as an outstanding example of the use of radio by retail stores. Then again in 1948
and this past season the same competition awarded the McCurdy Little Symphony another award in the same classification. Each year McCurdy and Company offers scholarships to Eastman School of Music students who have exceptional talent, need financial assistance to continue their studies, have high scholastic standings, and who are adaptable to the needs of radio. Adaptable to the needs of radio refers to talent especially useable in radio. For instance, a bassoon player
Gilbert McCurdy gives Dr. Howard
Hanson check for McCurdy & Co.
musical scholarships
may have exceptional talent but his instrument is not one that is needed to a great extent as a radio solo instrument. A vocalist, cellist or violinist, on the other hand, could be readily used in radio in a solo capacity.
Two or three scholarships are offered each year to senior students. Four to eight scholarships are offered annually to stu(Continued on page 20)
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