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Plan Sales
Typical poster used by Schuneman's Department Store to promote Schuneman's Red Rooster
the main store, basement and leased departments will be promoted on this new radio program.
WDGY, at 1130 on the dial, a lowpower station for many years, on August 15 joins the ranks of the 50,000-watt stations of which there are only 40 in the entire United States. The "engineered" coverage of WDGY's new signal is Duluth and Superior on the north, Wadena on the northwest, Montevideo on the west, Mason City and Charles City on the south, Winona on the southeast, Eau Claire on the east and Spooner on the northeast.
PROGRAM STRUCTURE
A. Schuneman's Red Rooster radio program will consist of recorded and/or transcribed music, news flashes on major happenings, both
local, regional and worldwide; weather forecasts, time and temperature; winter highway conditions; emergency reports.
B . Ten commercials will be scheduled for each broadcast, averaging between 80 and 100 words each. Commercials will be terse, direct selling, based primarily on runners and trigger items.
C. All commercials, with the exception of those advertising women's intimate apparel and infants intimate apparel, will be handled by a master of ceremonies from WDGY. The commercials excepted above will be handled by a woman's voice, representing Betsy Ross, Schuneman's personal shopper, who will be introduced by the MC. The MC also will assist the Paul and Mary Light part of the program.
D. Each Thursday from 8 to 8:30 A. M., the new program will be taken over by Paul and Mary Light who will carry on the format of their current Breakfast program. This will continue to be an audience participation program in Schuneman's River Room restaurant and following the program coffee and doughnuts will be served as at present. A special effort will be made to bring in delegations from throughout the listening area with special emphasis on groups from Wisconsin, eastern and southern Minnesota where home town neighbors of the visiting groups will be able to hear them interviewed on the air.
E. Guests, including manufacturers representatives, editorial representatives of magazines, designers and other interesting personalities, will be interviewed when applicable and practical.
F. While a definite program format will be established and followed,
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