We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
veT6Rfln newsmfin
DRRUUS LISTeneRS
Familiar to most radio listeners are the commercial approaches of Robert Hall Clothes and the Metropolitan Life Insurance Company, respectively. Relaying the messages of both sponsors over WINS New York is news commentator Don Goddard.
Goddard is, in common parlance, a "great guy." Fourteen years a radio newscaster, he joined WINS two years ago from NBC where he was a top newsman. His varied journalistic career has included chores on the old New York World and the editorship of an up-state New York weekly. Goddard has a warm manner and an excellent sense of humor, both of which are projected to his radio listeners.
Goddard himself does both the Robert Hall and the Metropolitan commercials. He likes to read the copy and believes that his integrity as a newsman demands that he never accept a commercial or product in which he personally does not have faith.
Hall's copy is straight selling; Metropolitan's is institutional in flavor. Goddard does either and both with ease.
News by Don Goddard follows a carefully planned pattern. The morning shows, at 7 and 8:15 A. M., are largely "service," weather, road conditions, whether it will rain or snow or sleet that day. Since Goddard's philosophy is that each news show reaches a different audience, he repeats temperature and weather several times.
A simple breakdown of Goddard's first morning show goes like this: weather, news, commercial for Metropolitan Life, time and weather conditions, results of last night's baseball.
The 8:15 A. M. show takes a different turn: headlines in the morning news, com
mercial for Metropolitan Life, details of headlines, commercial, weather.
The morning news consists mostly of highlights. People busy preparing for work and driving to work want their news in capsule form.
Noon -time, the Robert Hall-sponsored segment, takes a different pattern. The news has developed and shaded since morning and Goddard gives more detail at 12. Washington happenings, the news from Europe and the East, labor developments, human interest items, stock market, farm and service news al have their place in the noon show. The pace is faster for, in Goddard's words, "noon is the 'news hotspot' of the day."
Robert Hall's commercials are spotted at the opening of the show and before weather and stock quotations. The Robert
Don Goddard batting out daily newscast over WINS for Robert Hall Clothes and Metropolitan Life Insurance Co.
RADIO SHOWMANSHIP