Radio showmanship (Jan-Dec 1949)

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D. J. — Maestro Switch Jobs Disk Jockey Buddy Deane showing George Olsen songbirds Betty' Norman and Gregg Lawrence a WHHM commercial Confusion ran rampant through Memphis, Tennessee recently, as Mid-South nite-lifers sought to determine whether disc jockeys have a future in the band business and vice versa. Seeking a mutually-profitable "old-age" insurance plan, record-roller Buddy Deane and podiim-pounder Freddy Nagel swapped places for a one-nite stand on WHHM. In the tradition of Tommy Dorsey, Paul Whiteman, Art Jarrett, Kenny Sargent et al, Nagel switched his tonsil-tickling from the famous "sophisticated sax" to sophis ticated spouting. Taking over WHHM's poplar "1340 CLUB," his yap-yap routine brought many a yuk-yuk to this town's largest P. M. disc following. Retribution, in the form of a baton, came Deane's way that same evening, when the rhyme-happy record man donning bow-tie and beret to front the outfit packing 'em in at the Hotel Peabody. Both artists expressed themselves as pleased with the results but declined comment upon future plans pending action by Congress and James C. Petrillo. RADIO SHOWMANSHIP