We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Demonstrated Cooking
AIR FAX: Home economist cooks four meals and explains features of electrical appliances during the one-hour show. Awards made to studio audience and to radio listeners via telephone
First Broadcast: May 23 through May 28. A one-week promotion
Broadcast Schedule: Monday through Friday 1 to 2 P. M.
Sponsors: Cooperative; Piffs Beverages; Morris Black & Sons (kitchen background, sink, etc.); Fritos (corn chips); Mowrers Dairy (dairy products); Quakertown Sales Company (foods); Frigidaire and following dealers: Goodman Furniture Company, Lehigh Supply Company
Station: WGPA-WGPA-FM Bethlehem, Pennsylvania
Power: 250 watts
Population: 325,000
Preceded By: UP — "Capitol Dome"
Followed By: Batter-Up (Pre-baseball)
Stations and participating sponsors desiring a short term promotion can do well to follow a new trend in "Cooking Schools" as featured recently on WGPA Bethlehem, Pennsylvania.
Popularity of regular cooking schools by newspapers led Manager Art McCracken to believe they could be just as effective in his large 24 x 40 air-conditioned Studio A. Accordingly, Commercial Manager Frank Collie and salesman Rod Snyder came up with the following program:
A complete kitchen was set up on a 10 x 12 platform. Morris Black and Sons, local building firm furnishing the background and installing sink and cabinets. Frigidaire appliances were installed on stage by local dealers and distributor. Meats and food were supplied by Quakertown Sales Company a large auction and sales market. Dairy products, milk, cheese
10
and ice cream by local Mowrers Dairy, while Piffs Beverages were used in many recipes. All cooperating sponsors gave a daily merchandise award. These consisted of radios, irons, furniture, baskets of groceries and other small gifts to all ladies attending. Three telephone calls were made during program. Persons called were asked questions, supplying the proper answer won the award. Questions were of an easy type.
PROGRAM OPENING
Each program opened with MC Art McCracken giving all sponsors a plug and introducing Marie Quinn, Home Service Supervisor of the Lehigh Division of Pennsylvania Power and Light Company. Miss Quinn spent about ten minutes pointing out the many advantages of the electrical appliances being used. At this point Mac made a re-entrance in chef hat and apron and proceeded to be casually annoying by lifting the thrift cooker lid and peeking into the oven, only to be reminded constantly by Miss Quinn that such antics cause meals to turn out badly. Miss Quinn described thoroughly for the radio audience the meals as planned and described as well her activity as she prepared and placed the meals in the range. At the halfway point in the program, while the meals were in the process of being cooked, telephone calls were made to the listening audience and on receipt of proper answers to questions asked, awards of small appliances were made. All meals cooked during the program were awarded to the studio audience by drawing.
Finished meals were then taken from range and displayed to delighted "oohs" and "ahs" from studio audience. Mac assisted in holding mirror so that studio audience could see end result of meals
RADIO SHOWMANSHIP