Radio showmanship (Jan-Dec 1949)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1949
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1949)
Leaf #:
000361
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Results In Sales Art McCrackcn watches Marie Quinn give demonstration on WGPA's "Cooking School of the Air" cooked. Time allowing, Mac would take travelling mike through audience for interviews with women expressing their delight to be present — to see — and learn new cooking ideas. Miss Quinn was ex^ tremely clever in weaving both the products and appliances used, throughout her talks. She would, for instance, make a salad or side dish using Frito's (a Texas born corn product) or cottage cheese from the dairy. Hilarious climax of program was reached on Friday when Mac baked a cake. The studio audience were convulsed as he crushed eggs in his hands, tossed shell and all into magician's false bottom pan — fol* lowed by heaps of baking powder^salt, etc. Placing his 2^minute cake in the oven for that period while he again plugged all sponsors, he amazed those present by finally uncovering a baked cake. Offers to taste it found only a few women willing to try. Preliminary plans were well defined before prospective sponsors were con^ tacted so that all would proceed as sched' uled. No hitches occurred. Studio set-up started Wednesday preceding broadcast when PP&L erected their own portable stage. Kitchen background, cabinets and sink were installed Friday. All electric appliances were operating by Saturday noon and dry run of these made afternoon (Continued on page 19) NOVEMBER, 1 949 11