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she did not like hillbilly or cowboy singers. Especially singled out for her disdain was Tex Ritter. She was quite stunned to discover that the man standing next to the Street Man was Ritter himself. The ensuing conversation was a riot.
Right along the show has meant increased business for the sponsor. His only proof of results is this continual increase. Prcgram has also provided Strietmann with entree for new sales through stores that had not previously carried Strietmann products. This particular time for broadcasting the show was chosen in order to gather a large feminine audience. The sponsor uses no other radio promotion, but he dees use some newspaper advertising.
Commercials each day are limited to a single message. With the exception of program identification, the commercial is read by both Ailine Nestor and Blair Eubanks. It is presented in the middle of the broadcast, and sounds like an ad lib announcement.
Outside of air tirre and talent, there is
no cost involved in producing this show. Sponsor gives away a Zes-To-Gram, good for a pound package of Zesta crackers and the orchid is given by a local florist in exchange for mention on the show. On the program at various times, Strietmann cookies have been given away. However Zesta crackers are featured almost entirely.
Presented at an excellent hour for attracting women listeners, the show is also situated in a good spot in the WTAR schedule. During the week Street Man is preceded by Mail Order Music, a disc jockey request show, and followed by the Tidewater Spotlight, program of local news. On Saturday, show is preceded by the National Farm and Home Hour (NBC), and followed by the U.S. Navy Band, a transcribed show in the interest of Navy recruiting.
Well scheduled, well planned, the show is also well named. It was originally chosen to spark the sales of Strietmann products because it is a natural way to give away Zesta crackers. The tie-in between the
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The "Street Man," Blair Eubanks is lost in crowd as hostess Ailine Nestor pesents
orchid to daily winner