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GOOD MEMORY LISTENERS IN
AIR FAX: Recalling old songs pays off for
studio and home audience. First Broadcast: June 28, 1948 Broadcast Schedule: Monday through
Saturday, 11:30 A. M. to 12:25 P. M. Sponsor: The Blanton Company and Ward
Baking Company Station: KWK St. Louis, Missouri Power: 5,000 watts Population: 1,368,000 Preceded By: Kate Smith Sings Followed By: Five-minute Newscast
Telephone quiz program using old records and player piano music provides laughs, prizes, and lots of fun for both studio and home audiences in St. Louis, Missouri. Program is presented over 5,000-watt station KWK, and is emceed by Tom Dailey of the KWK staff.
When the show was first aired on June 28, 1948, Dailey greeted the air audience with the idea of recalling the many, many tunes that, though once popular, with the passing of time, have become a bit hazy in memory. Shortly after moving into new KWK quarters this spring, Tom began inviting a studio audience to share the humor and fun that always ensues when people try recalling the old tunes. Having 90 to 100 guests at each broadcast has become almost a daily occurrence.
During the program which is aired Monday through Saturday from 1 1 :30 A. M. to 12:25 P. M. telephone numbers are selected at random from the St. Louis Metropolitan telephone directory. Listeners are asked to recall the number being played. They do not have to be listening to the program to win a prize, as music is
played from the speaker over the telephone receiver for them. If listener guesses the recallit tune correctly, she is given a chance to guess the Master Mystery. Recallit tune prizes accumulate at the rate of from $4 to $7 each day. The amount of the prize increases daily if no one identifies the numbers. The Master Mystery pays at the rate of $50 per week. It starts with a $100 prize and increases at the rate of $50 each week. Recallit tunes have paid as high as $550 and the Master Mystery as high as $750.
To get tickets to the show, all listeners have to do is send Daily a self-addressed, stamped envelope. They have 55 minutes of fun, and earn perhaps enough meney to buy their friends a sarsaparilla on the way home ... so Tom says.
SHOW SPONSORS
Sponsors of the show are The Blanton Company, St. Louis, Missouri, makers of Creamo Margarine, and the Ward Baking Company, bakers of Tip Top Bread. Both use spot announcements on other stations, newspaper ads and coupon deals. First real use of radio for Creamo was in September, 1948 on the "Recallit and Win" show, and they have been constant sponsors since.
As for the spot announcements, Creamo uses one on another station, while Ward uses a total of twenty spot announcements on other stations.
Commercials on the Recallit show are furnished by the agencies, and Tom Dailey ad libs around the supplied copy. Since the show carries food products sponsors, they are trying for immediate sales. These
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RADIO SHOWMANSHIP