Radio showmanship (Jan-Dec 1949)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1949
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1949)
Leaf #:
000366
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Show Gives Prize Radio, with its flexibility and adaptability, again has demonstrated that it can merchandise any kind of product or sponsor. "Vacation in Bermuda," an outstanding radio show produced by WLOW, a Norfolk, Virginia, independent station, is now ill its eighth week, sponsored by a group of grocery stores known as Economy Stores, Inc. The Economy set-up is the kind that has refused repeatedly the use of broadcast advertising because of an erroneous belief that radio could not do the job for them that newspaper traditionally has done. 16 However, WLOW built a program exclusively for Economy Stores, Inc., which is comprised of more than 100 independentlyowned grocery stores, and the program is paying off in handsome fashion for these one-time skeptics. The main idea of "Vacation in Bermuda" is simple — yet one that appeals to everyone: vacations. Lee Lively and Louise Packard, who handle the daily half-hour broadcasts, select a different state for the topic of conversation each day. They highlight the vacation spots and points of interest in that state. Their shows, which are entirely informal and ad lib, combine care RADIO SHOWMANSHIP