Radio showmanship (Jan-Dec 1949)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1949
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1949)
Leaf #:
000368
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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FA 11*1 SHOW BENEFITS SPONSORS Part of cast of "Western'Slope Farm and Ranch Hour," outstanding morning program on KFXJ Eight sponsors are benefitting through their radio advertising on 1,000 watter KFXJ in Grand Junction, Colorado. Vehicle which is carrying their names to KFXJ audiences is an early morning farm and ranch show called the Western Slope Farm and Ranch Hour. Aired Monday through Saturday from 6:15 to 7 A. M, program gives eight noncompetitive accounts one minute each to sell their names, products, and services. Some of these are direct sales messages while others are of an institutional nature. All accounts, no matter which type of advertising they employ, are well satisfied with the show and attest to the results attained. Show itself is a natural for sponsors who cater to the rural trade. A farm and ranch program, it presents forty-five minutes of varied entertainment for the agricultural audience it attracts. Format, generally, includes several separate features. Interviews with agriculturists fill a large portion of the time, while tape recordings of special events are often added for special interest. These cover such things as Cattlemen's Association and Wool Growers' meetings . . . subjects of concern to farm and ranch owners. Guest speakers on the show include county agents and home extension specialists. News dealing with farm and ranch subjects is especially edited for airing on this program. In addition to all the informative material offered, there is a musical portion on the show for pure entertainment value. An instrumental and vocal duo play and sing western and popular songs. This use of live talent for the music segment was inaugurated recently. Show now is approximately two years old, and for its 18 RADIO SHOWMANSHIP