Radio showmanship (Jan-Dec 1949)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1949
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1949)
Leaf #:
000381
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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SELLS LOCAL FOOTBALL began because they felt it would benefit the community. Tucker feels that all will continue when they find that they can benefit themselves as well as their locality. Each sponsor had three mentions on broadcast. At the beginning and end, the name of each was mentioned as being one of the progressive merchants sponsoring the game. And each was given an identification spot during the game. At halftime members of the Lion's Club and the Memorial Association spoke to the radio audience. The only costs for the program were for air time, lines to the station and talent. The latter consisted of Jim Eadline, News Director for WKDN and former assistant sports editor for the Camden Courier Post doing play-by-play, and Mark Olds, Station staff announcer doing color. Patricia White, "teen-age" columnist for the Courier Post assisted Olds on color. The outstanding success of this program, according to Tucker and Major Compton, was due to the fact that for the first time the station had become a financial and promotional contributor to the community rather than a mere local outlet. Jim Eadline, News Director and play-by-play announcer on WKDN, Camden, N. J. DECEMBER, 1949 3