Radio showmanship (Jan-Dec 1949)

One of the many various local groups which have made guest appearances on "Town Day" DAILY SALUTE "Hello, hello New Roads. This is WAFB calling." That's the 6 A. M. eye-opener the populace within a sweeping 40-mile circle of Baton Rouge wait for Monday through Friday. The name of the program is "Town Day," and each morning bright and early, Byron Davidson and Harvey Hyland, staff announcers, call a town in the surrounding area, and with the early AIR FAX: Early morning show featuring WAFB announcing team and numerous rural guests, slanted to a town a day in the surrounding area. First Broadcast: June 1, 1948 Broadcast Schedule: Monday through Friday, 6 to 6:30 A. M. Sponsors: Cooperative out-of-town merchants Station: WAFB Baton Rouge, Louisiana Power: 1,000 waits Population: 120,000 morning salute, bring the rnral listeners music they like to hear, news about their home town, special guests from their section, and, of course, commercial messages from the home-town advertisers. "Town Day" had its inception the day Radio Station WAFB, Baton Rouge's 1000-watt Mutual Affiliate, was born on June 1, 1948, and has been a sustaining good will builder ever since. The flexible format of the show is such that no major changes have been found necessary to increase interest, and although many new injections have been woven into the original presentation, the format, for the most part, remains the same. The biggest change occurred in the last few months when WAFB went on a full-time broadcasting schedule and "Town Day" was moved from its 9:30 morning spot to the early 6:00 time. And this changeover, which was discussed with the numerous cooperative sponsors from the five towns who sponsor "Town Day," has been found RADIO SHOWMANSHIP