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draws primarily women) or from hearing about it from his wife, but after all it's not important. What does matter is that the end result is the same; all Baltimore knows Mr. Potts, and Baltimore buys at his Furniture Store.
"Sing 'N Win" is a ten-minute segment of Club 1300, a variety and quiz show on WFBR. Since the beginning of the show nine years ago, the store has given away over $30,000 in prizes with individual jackpots running as high as $500. That this has been money well spent is evidenced by a recent Gallup poll which proved that the general public approves this type of entertainment despite attacks by government agencies and radio critics. The Baltimore public confirms Dr. Gallup 's findings by giving the program a consistently high listener rating throughout its last eight years.
Primary talent on the show is as the title indicates, musical. Tying in music to cash awards, brings together two of the most effective pulls in radio, for an unbeatable listener draw. Primary talent on the show is provided by Henry Hickman, Marion Dawn, Caroll Warrington and The Lather Boys, a barber shop quartet in the best accepted tradition.
The outstanding gimmick on the show, which has made Baltimore Little Potts Furniture Store conscious and made Mr. Potts a personal friend to all listeners, was dreamed up by salesman Hugh Barclay of WFBR. For many years he attempted to persuade the sponsor to do his own show, and now that he has succeeded Baltimore has found that a sponsor can be an affable and entertaining showman. High spot on the show is the yearly (Continued on page 15)
Sparks Musical Quiz
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John Alderson, Mr. Potts, Gerald Eythe and Carroll Warrington make up the Lather Boys quartet. Announcer Phil Crist is at right.
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