Radio showmanship (Jan-Dec 1949)

Record Details:

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One hundred -andeighty-five silver dollars presented to Mrs. J. E. Sackett, 4117 Northwest Drive, Des Moines, Iowa by Don O'Brien, emcee of Omar Bakery quiz show, for correctly identifying jackpot question. Charles Hefley, Omar representative, and Mrs. Sackett's son Philip, look on Example of extending promotion service beyond broadcast material is blowup of advertisers product featured in store window by WSAI, Cincinnati Ohio. Station also managed plug (note side of blow-up) Ad agency men in Montreal, N.y.C. Chicago, Winnipeg, and Vancouver all were recipients of birthday cakes sent via Trans Canada Airlines and telegraph boys by CKVL, Montreal bilingual station. Occasion was station's third birthday