Radio showmanship (Jan-Dec 1949)
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THE IDEA FILE
A directory of all programs reviewed in RS this past year. Numerals indicate issue and page number.
AUDIENCE PARTICIPATION MEET THE MISSUS Contestants visit network show.
1-49. p. 2 MORRIS SACHS AMATEUR HOUR Develops many stars.
3-49, p. 8. BREAKFAST AT THE BRASS RAIL Carlton Fredericks
gives nutrition hints. 3-49, p. 12. SING FOR YOUR SUPPER Listeners sing via telephone.
3-49, p. 20. STARS OF TOMORROW Program unearths juvenile talent.
5-49. p. 6. 1440 CLUB Children join scavenger hunt. 5-49, p. 12. CAREER GIRL OF THE DAY Listeners get chance for
sketch and record. 6-49, p. 24. IT'S ALL YOURS Audience show gets variety format.
7-19, p. 18. MAN SAYS YES Quiz based on "animal, vegetable or
mineral routine." 7-49, p. 19. TALENT QUEST Audience selects most talented youngsters. 749, p. 19. YOUR HOME Expert discusses home construction. 7-49,
p. 20. COUPLES COURTROOM Comedy court show. 8-49, p. 21. WEEKEND IN WASHINGTON Zany show uses Brenneman
twist. 9-49, p. 2. FACTFINDER No gimmicks used on question and answer
show. 12-49, p. 8.
CLASSIFIED AND EXCHANGE SWAP SHOP Mail pull big on exchange gimmick. 1-49,
p. 14. USED CAR COLUMN OF THE AIR Local dealers sell by
radio. 7-49. p. 19.
CHRISTMAS PROMOTIONS SANTA CLAUS SHOW Santa arrives by plane. 10-49, p. 2. UNCLE ELMER'S SONG CIRCLE Railroad commuters sing
Christmas carols. 10-49, p. 7. TONE PORTRAITS Christmas fantasy re-enacts Star of
Bethlehem return. 10-49, p. 7. CHRISTMAS ADVENTURES OF CUDDLES AND TUCKY Children's show attracts 1000 letters. 10-49, p. 8. BETTY WILLS CHRISTMAS FOR THE NEEDY PROJECT
Blonde Santa aids unfortunate youngsters. 10-49,
p. 12. CHRISTMAS PACKAGE Five hour Christmas greeting does
public relations job. 10-49, p. 14. SANTA CLAUS LETTER BOX Old Gent with whiskers reads
children's letters. 10-49, p. 15.
CONTESTS BEST TEACHER OF 1949 Quiz Kids pose annual query.
1-49, p. 26. JIMMY FIDLER HOLLYWOOD NEWS $33,000 prize highlights charity campaign. 1-49, p. 26. WPEN CONTEST Station offers scholarship for best
essay. 1-49, p. 27. THE MAGIC WORD Clues hidden in commercial. 2-49.
p. 12. MILKMAN'S MATINEE Prize given for best after-dark
photograph. 2-49, p. 22. JAZZ AT ITS BEST Show seeks definition of bebop. 2-49.
p. 22. THE WOMEN'S VOICE Outstanding woman of year to be
chosen. 2-49. p. 22. THE MYSTERY MAN Voice identification wins prize.
2-49. p. 23. DAILY MYSTERY CONTEST Piogram mystery offers prizes
for all. 2-49. p. 23. OPEN HOUSE Listeners give favorite song. 2-49, p. 23.
TEEN AGE DISC JOCKEY CONTEST 13-week winner gets prizes. 2-49, p. 25.
BIOGRAPHICAL BRAINTESTERS Participants identify subject through clues. 3-49, p. 6.
I SPEAK FOR DEMOCRACY 250.000 students compete in national script contest. 3-49, p. 24.
DEEJAY CONTEST WOV offers D. J. summer job to top high schooler. 3-49, p. 24.
STARRING YOUNG WISCONSIN ARTISTS Station offers $1 ,000 scholarships in music competition. 3-49, p. 24.
LET'S HAVE FUN Winner of Cinderella contest gets rich prizes. 3-49, p. 24.
MY FAVORITE RADIO PROGRAM IS KEX awards radiophonos to top entries. 3-49, p. 24.
60 SILVER MINUTES Jackpot winners get silver dollars. 3-49, p. 25.
WHY I LISTEN TO WHOM $11,000 phantom voice promotion launched. 3-49, p. 25.
MUSICAL HORIZONS WPJB awards three scholarshiP3. 3-49, p. 25.
PHILLIPS TALENT PARADE Five youngsters compete for bond. 3-49. p. 25.
PASS THE BUCK $3 pulls over 111.000 letters. 3-49, P. 29.
HOME FORUM Winner receives nylon supply. 4-49, p. 20.
THE HOME MUSIC QUIZ Listeners identify tunes by postcards. 4-49, p. 20.
CLASSICAL PROGRAM Listeners choose favorite s< lections. 4-49, p. 20.
STRONG'S CORNER Audience writes deejay's theme. 4-49, p. 21.
VACATION CONTEST Resort weekend grand prize. 5-49, P. 27.
ROD AND GUN CLUB Best outdoor photographs take prizes. 5-49, p. 27.
YAWN PATROL Best essay on "I Hate Contests Because ..." gets prize. 5-49, p. 28.
FOR CHILDREN ONLY Prize offered for drawing Wizard of Oz. 6-49. p. 28.
HOME FORUM Listener's commercials win cash. 6-49, p. 28.
NAME MY PUPPY Pedigreed pup prize for name. 6-49. p. 28.
QUEEN FOR A DAY "Spring Fashion Queen" gets complete wardrobe. 6-49, p. 28.
ARE WE AMERICANS LOSING OUR BASIC FREEDOMS Discussion winner gets 10-day trip. 6-49, p. 28.
16
RADIO SHOWMANSHIP