Radio showmanship (Jan-Dec 1949)

LET'S HAVE FUN Mail pull shows 2600 pieces in five days. 6-49, p. 26. STORYLAND Kids participate on own program. 7-49, LET'S GROW UP SHOW Mothers conduct pre-school program. 8-49, p. 21. AUNT LOLLY'S STORYTELLING TIME Kid show receives citation. 8-49, p. 28. THE THREE CORNER SHOW Slanted for children, seils homemakers. 9-49, p. 2. MULTI-PROGRAM OPERATIONS JOSKE'S OF TEXAS Three shows keep sponsor before public. 1-49, p. 20. KMOX SATURDAY EVENING Quiz Club, Hillbilly Hayride, Tomorrow's Talent, Mississippi Minstrels provide good vertical programming. 1-49, p. 24. GADGET JURY Panel selects new sponsor products. 2-49. p. 14. COOPERATIVE RADIO ADVERTISING Promotes shopping center. 4-49, p. 2. B. F. GOODRICH SPOTS Show marked increase in sales. 5-49, p. 10. STATION PROMOTES NEW TOWERS Spots and promotional tie-ins used. 7-49, p. 15. HOLLYWOOD HERITAGE Film star testimonials sell cameras. 8-49, p. 8. TEST CAMPAIGN Campaign directed for immediate results proves spot worth. 9-49. p. 5. SHOE SALES BOOSTED $11.64 radio investment proves equivalent to $100 in newspaper. 9-49, p. 9. SECRET CONTEST WON BY STATION Sponsor sends soup kitchen to staff. 9-49, p. 23. RADIO ADS LAUNCH DENTIFRICE Radio produces lasting results. 10-49, p. 18. Afi&kLi CHICAGOLAND SINGS Institutional singers offer programs. 5-49, p. 25. MUSICAL COCKTAIL South American and string band music. 5-49, p. 25. DR. FRANK SIMON Concert band has weekly broadcast. 5-49. p. 26. NIGHTS IN LATIN AMERICA Authentic background brightens music show. 6-49, p. 16. COMPOSERS VARIETIES Direct returns prove high listnership. 6-49, p. 16. MELODY LANE Semi-classical takes spotlight. 6-49, p. 20. THE WHITE ROSE TEA PARTY Using Broadway hits and movie sound tracks. 6-49, p. 20. MELODY MATINEE Husband and wife stars air record show. 6-49. p. 20. JAZZ SHOW Slanted toward Negro audience. 6-49, p. 21. THE PLATTER SHOP Non-request show features planned musical sequence. 7-49, p. 6. JUDGE RHYTHM Bebop helps varied sponsors. 7-49. p. 9. SONGS YOU ALL REMEMBER Western singer changes his tune. 7-49, p. 18. THE COSMOPOLITAN Record show simulates club floor show. 7-49, p. 1 9. MUSIC WHEN YOU WANT IT Night show features classical music. 7-49, p. 20. SONGS YOU LOVE TO HEAR Show features live talent. 7-49, p. 26. THE ED HURST SHOW Show plugs new disks. 8-49, p. 12. RONNIE PAIGE SHOW New show inaugurated. 8-49. p. 22. TAKE-A-BREAK MC doubles on organ. 8-49, p. 22. MARTY H0GAN SHOW DJ features ad lib humor. 8-49. p. 22. OUR MUSICAL HERITAGE Response expands show two additional hours. 8-49, p. 29. W0L DANCE REMOTE MC interviews visiting celebs. 9-49, p. 18. MILLION DOLLAR BALLROOM New plan combines all music programs. 9-49, p. 21. BANDWAGON Live talent and record music combined. 9-49, p. 6. PORTER'S SATURDAY MATINEE Showmanship hypos record sales. 9-49, p. 6. LITTLE SYMPHONY Department store promotes good will with local symphony. I 1-49, p. 3. 1340 CLUB D. J.-Maestro switch jobs. 1 I -49. p. 3. MUSIC OF NEW ORLEANS Negro show features jazz at its best. 12-49. p. 14. MUSIC DOWN IN VERNON'S ALLEY Deejay mixes live-record talent. 1-49. p. 24. , , . BABY SITTER'S BALL Pop music slanted at baby sitters. 1-49. p. 29. LIGHT AND MELLOW Music show wins ad trophy. 2-49, LIKE MUSIC Listeners select week's top tunes. 2-49. MIDNIGHT DANCING PARTY Listeners demand recalls D. J. 2-49. p. 27. 1400 CLUB Disk Jockey lets audience read commercials. 3-49, p. 18. „,.«,, RISE AND SHINE Disc show for early risers. 3-49, p. 21. THIS IS BING CROSBY Transcribed series of singing star. 3-49. p. 22. BILL WILLIAMS SHOW Deejay features live talent. 3-49. THE EDDIE ARNOLD SHOW Famous folk singer has own show. 3-49, p. 22. ART HINETT AND COMPANY Informality keynotes new series. 3-49. p. 23. ... YOUR DATE WITH MUSIC Record show has contest gimmick. 4-49, p. 4. GOLDEN MELODIES Mortuary builds good will. 5-49. CHUCK WAGON SERENADE Teen age MC features hillbilly platter*.. 4-49. p. 8. PLATTERS FOR YOUR PLEASURE Telephone request show. 4-49. p. 14 .... HOUSE PARTY TIME Local houseparties saluted by D. J. 4-49. p. 17. , ,. PLATTER PLAYHOUSE Clever commercials liven disc show. 5-49. p. 15. , . ,. , , AQ MEMORY TIME Old songs bring listener approval. 5-49. THE SHOWCASE Sponsor features own records. 5-49, p. 19. NEWS WCBS NEWS Clothing firm co-sponsors newscast. 2-49 p. 20. THIS DAY Newscast substitutes for daily newspaper. 4-49. p. 4. COMMUNITY REPORTER Local news builds market. 4-49. p. 12. YOU AND YOUR HOME Half-hour news program for women only. 4-49, p. I 7. COME ON AND HEAR Two commentators discuss national events. 4-49, p. I 7. RELIGIOUS HEADLINES Church activities highlighted. 5-49. p. 24. JAMES ROOSEVELT SHOW Weekly commentary on the news. 6-49. p. I 7. TOP 0' THE MORNING Featuring local newspaper managing editor. 6-49, p. 21. THE VOICE OF ISRAEL Bilingual foreign news show. 8-49. p. 26. 18 RADIO SHOWMANSHIP