Radio showmanship (Jan-Dec 1949)
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LUNCHEON AT THE SHERATON Questions based on news
stories. 8-49. p. 30. SPORTS FORUM Visiting sports celebrities make up
quiz panel. 8-49, p. 3 1 . MUSIC OF THE STARS Listeners identify song fragments.
8-49. p. 31. FREE FOR ALL Contestant solves employment problem.
9-49. p. 23. IT'S IN THE BOTTLE Quiz show plugs milk firm. 10-49.
p. 22. RECALLIT AND WIN Recalling old songs pays listeners
prizes. 1 1-49, p. 14. SING 'N' WIN Sponsor makes yearly appearance on
show. 12-49, p. 6.
SAFETY LISTEN AND LIVE Police reports give safety tips. 3-49, p. 23.
c*
SPORTS
SHAEFFER FOOTBALL BROADCASTS 22,000 letters follow seven announcements. 1-49, p. 30.
SKI REPORT Station gives skiing conditions. 2-49, p. 21.
BILL BRUNDIGE SHOW Two-way phone conversations with players in training camps. 5-49. p. 25.
KILOWATT KUTIES Station promotes own girl's basketball team. 6-49, p. 6.
TODAY'S RACES Transcribed races broadcast for afternoon workers. 6-49. p. 12.
YEAR-ROUND SPORTS More than 100 play-by-plays offered. 6-49. p. 20.
BILL CAMPBELL Recorded telephone interviews highlight show. 6-49, p. 24.
BASEBALL GAMES Dairy sponsors Eastern League playby-play. 7-49. p. 18.
WONDERLAND SPORTS AND NEWS REVIEW Local expert gives sports commentary. 7-49. p. 19.
A DAY AT THE RACES Broadcast direct from track. 7-49. p. 20.
HEY BOB SHOW Station forms knothole gang. 9-49, p. 21.
HIGH SCHOOL FOOTBALL WKDN play-by-play is community promotion. 12-49, p. 2.
TEEN-AGE YOUTH LOOKS AT THE NEWS American-English kids
compare notes. 8-49, p. 21. SUMMER EDITION Soft drink show slanted to special
age level. 9-49. p. 20.
TELEVISION MAGAZINE OF THE WEEK Test proves sales impact o( TV fashions. 7-49. p. 25.
VARIETY GROUCHY GUS Gloomy announcer sells used cars.
1-49. p. 8. GOOD MORNING NEIGHBOR Friendly show tells local and
county information. 1-49, p. 24. LER0Y MILLER CLUB Wake-up show usually sold out.
2-49. p. 4.
MORNING IN MARYLAND Brothers draw large response. 4-49. p. 10.
RECORD RACK Deejay plugs listeners original melodies. 5-49, p. 22.
MORNING IN MARYLAND Brother disc jocks snowball request into promotion stunt. 7-49, p. 4.
START THE DAY WITH A SMILE Man-wife write singing commercials. 7-49, p. 5.
POOLE'S PARADISE Gags plug network shows. 7-49. p. 10.
BERT PEARL'S HAPPY GANG Show has appeal in two countries. 7-49, p. 12.
THE SPOTLIGHT SHOW Nightclub scene of broadcast. 8-49, p. 21.
EDDIE HILL SHOW Five-weekly hill-billy variety lineup. 8-49. p. 22.
THE EDDIE NEWMAN SHOW Disc-jockey baby-sits for listeners. 8-49. p. 26.
BREAKFAST IN HOLLYWOOD Participates in historic celebration. 8-49. p. 26.
LAUNDRY PICK-UP TIME Features give-aways of laundry service. 8-49, p. 28.
PAPPY'S PARTY Small businesses gain benefits through disc show. 9-49, p. 10.
950 CLUB Appeal to teen-agers sells variety of products. 9-49. p. 12.
THE HARMONY RANGERS A. M. emcee turns singing cowboy. 9-49, p. 19.
DISTRICT MATINEE 90-minute music and baseball results honors birthdays and other occasions. 9-49. p. 19.
THAT SANDMAN Comedian platter-spinner in two hour slot. 9-49, p. 19.
EDDIE NEWMAN SHOW Stay-up show spins people instead of records. 10-49, p. 16.
ART BROWN SHOW Singing canary feature of three and one-half hour wake-up show. 10-49, p. 24.
SCHUNEMAN'S RED ROOSTER Ayem show plugs department store specials. I 1-49. p. 4.
FRED BENNETT SHOW Wacky wake-up show features skits. 11-49, p. 9.
WOMEN
BUD GUEST SHOW Women's show draws steady audience. 1-49, p. 25.
BRIDE OF THE WEEK Lucky bride-to-be gets cash prize. 2-49. p. 6.
PEARL BAUM SAYS Commentator discusses everyday events. 2-49, p. 16.
THIS IS YOUR DAY Folksy weather warning. 2-49, p. 20.
POLLY DAFFR0N SHOW Woman commentator describes foreign families. 3-49, p. 20.
LET'S HEAR NOW Newspaper editor discusses personalities. 3-49, p. 23.
DOMESTIC DIARY Show boosts sales for local merchants. 4-49. p. 15.
LUNCHEON WITH BAB LINCOLN AT THE MAYFLOWER Fashion feature. 4-49, p. 16.
GET MORE OUT OF LIFE Housekeeping hints sell sewing books. 4-49. p. 16.
KITCHEN KAPERS Studio game livens women's A. M. show. 5-49. p. 2.
SIBLEY TOWER CLOCK TIME Gets eighteenth annual renewal. 5-49. p. 19.
BUY IT BAKED Promotion stresses bakery quality. 6-49. p. 5.
CLUB CALENDAR Day's social events chronicled. 6-49. p. 15.
THE WOMEN'S VOICE Beauty, charm, home decoration advice. 7-49. p. 2.
THE KITCHEN OF THE AIR Female star draws on rich background. 7-49. p. 8.
HOUSEWIVES PROTECTIVE LEAGUE and SUNRISE SALUTE Panel-backed program protects homemakers' interests. 9-49. p. 16.
HOMEMAKER'S EXCHANGE Phoned-in problems get phoned-in answers. 9-49, p. 19.
WHAT'S COOKING Community social news and events. 9-49, p. 1 9.
CHEF MILANI SELLS FOOD Recipe show promotes foods and markets. I 1-49, p. 2.
COOKING SCHOOL OF THE AIR Local foods cooked in studio kitchen. 11-49. p. 10.
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RADIO SHOWMANSHIP