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Sponsor: Dr. Pepper Station: KLIF. Dallas. Tex. Program: Simulated Baseball Broadcast Department: Johnny on the Spot. p. 19
FEBRUARY
Sponsor: Regal Amber Brewing Co. Station: KNBC, San Francisco, Cal. Program: Light and Mellow Department: Special Article, p. 8
APRIL
Sponsor: Cliquot Club Distributors and Kramei
Beverage Co. Station: WMID, Atlantic City, N. J. Program: House Party Time Department: Airing the New, p. 17
Sponsor: F. & M. Shaefer Brewing Co. Station : WHDH, Boston, Mass. Program: Spots Department: Johnny on the Spot, p. 26
MAY
Sponsor: Pittsburgh Brewing Corp. Station: KDKA, Pittsburgh, Pa. Program: Memory Time Department: Special Article, p. 16
Sponsor: Spatola Wines Station: WFIL. Philadelphia, Pa. Program: Musical Cocktail Department: Airing the New, p. 25
JUNE
Sponsor: Glucstite Brewing Co. Station: WIND. Chicago. 111. Program: Jazz Show Department: Airing the New, p. 21
Sponsor: Peter Fox Brewing Co. Station: WMAQ, Chicago, 111. Program: Spots Department: Johnny on the Spot, p. 22
Sponsor: Pepsi-Cola Co. Station: WCBS. New York. N. Y.
Program: Jack Sterling — participating Department: Johnny on the Spot, p. 22
Sponsor: Cott Beverage Co. Station: WELI, New Haven, Conn. Program: Juke Box Saturday Night Department: Showmanship in Action, p. 25
SEPTEMBER
Sponsor: Royal Crown Cola
Station: WLOW. Norfolk, Va.
Program: Summer Edition
Department: Showmanship in Action, p. 20
OCTOBER
Sponsor: Sick's Seattle Brewing and Malting Co.
Station : Various
Program: Spots
Department: Johnny on the Spot, p. 15
DECEMBER
Sponsor: American Brewing Company Station: WTPS, New Orleans, La. Program: Music of New Orleans Department: Special Article, p. 14.
BUS COMPANIES
FEBRUARY
Sponsor: Greyhound Lines
Station: CKRC. Winnipeg and CFCN. Cal*
Canada Program: Highways of Melody Department: Proof of the Pudding, p. 27
BUSINESS ASSOCIATIONS OCTOBER
Sponsor: Cooperating Local Industry Station: WAND. Canton. Ohio Program: Christmas Package Department: Special Article, p. 14
CAMERAS FEBRUARY
Sponsor: Dejur and Amsco Corp. Station: WNEW. New York. N. Y. Program: The Milkman's Matinee — segment Department: Contests, p. 22
AUGUST
Sponsor: Bell & Howell Co. Station: Various Program: Hollywood Heritage Department: Special Article, p. 8
CARPET CLEANERS SEPTEMBER
Sponsor: J. & J. W. Williams. Inc. Station: WQXR, New York, N. Y. Program: Spots Department: Johnny on the Spot. p. 27
CLOTHING
FEBRUARY
Sponsor: Howard Clothes. Inc. Station : WCBS. New York, N. Y. Program: News Department: Airing the New. p. 20
Sponsor: Adam Hat Co.
Station: WMGM, New York. N. Y.
Program: Lanny & Ginger Grey — segment Department: Johnny on the Spot. p. 28
MARCH
Sponsor: Pacific Mills. Inc. Station: WLAW. Lawrence. Mass. Program: This Is Greater Lawrence Department: Special Article, p. 4
Sponsor: Morris Sachs & Co. Station: WENR, Chicago, 111. Program: Morris Sachs Amateur Hour Department: Special Article, p. 8
Sponsor: Lowell & Bradfield. Furriers Station: KTLA. Hollywood. Cal. Program: Magazine of the Week — segment Department: Special Article, p. 25
APRIL
Sponsor: Marclay. Inc. Station: KYW. Philadelphia. Pa. Program: Home Forum Department: Contests, p. 20
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RADIO SHOWMANSHIP