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Sponsor: Fisher Flour & Mills Co. Station: KOMO, Seattle, Wash. Program: Newscasts Department: Contests, p. 26
Sponsor: Peter Paul. Inc. Station: WNBC. New York. N. Y. Program: Kenneth Banghart Department: Contests, p. 26
NOVEMBER
Sponsor: American Beauty Macaroni; Dolly Adams
Brand Syrup Station: KMPC, Los Angeles. Cal. Program: Chef Milani Department: Special Article, p. 2
Sponsor: Cooperative Station: WGPA. Bethlehem, Pa. Program: Cooking School of the Air Department: Special Article, p. 10
Sponsor: Strietmann Biscuit Co. Station: WTAR. Norfolk, Va. Program: Strietmann Street Man
Department: Special Article, p. 12
Sponsor: Blanton Company and Ward Baking Co.
Station: KWK, St. Louis. Mo. Program: Recallit and Win Department: Special Article, p. 14
FURNITURE JANUARY
Sponsor: Knoxville Furniture Dealers Association Station: WNOX, Knoxville, Tenn. Program: Sunday Down South Department: Special Article, p. 4
Sponsor: Henson's Furniture Co. Station: WCOH, Newnan, Ga. Program: J. D. J. Time Department: Special Article, p. 6
Sponsor: Gross Brothers Station: KROW. Oakland, Cal. Program: Down in Vernon's Alley
Department: Airing the New, p. 24
FEBRUARY
Sponsor: Michael J. Sullivan Furniture Co. Station: WLAW, Lawrence, Mass. Program: Bride of the Week Department: Special Article, p. 6
GROCERY
FEBRUARY
Sponsor: Wyoming Trading Post Piggly-Wiggly
Store Station: KFBC, Cheyanne, Wyo. Program: The Mystery Man Department: Contests, p. 23
JUNE
Sponsor: The A. & P. Tea Co. Station: WCBS, New York. N. Y.
Program: Margaret Arlen Program — participating Department: Johnny on the Spot, p. 22
JULY
Sponsor: The Kroger Co.
Station: KMOX, St. Louis. Mo.
Program: Editor's Daughter; Hearts in Harmony:
Linda's First Love Department: Proof of the Pudding, p. 26
AUGUST
Sponsor: Brentwood Country Mart Station: Various Program: Participations Department: Johnny on the Spot, p. 23
NOVEMBER
Sponsor: Economy Stores, Inc. Station: WLOW, Norfolk. Va. Program: Vacation in Bermuda Department: Special Article, p. 16
HARDWARE
MAY
Sponsor: The Modgelin Co. Station : KNX, Los Angeles, Cal. Program: Housewives Protective League
pating Department: Contests, p. 27
JULY
Sponsor: Richards & Associates Station: WMAQ, Chicago, 111. Program: Early Bird Department: Johnny on the Spot, p. 29
AUGUST
Sponsor: Scott Hardware Co. Station: WCCM, Lowell. Mass. Program: Phono-Quiz Department: Special Article, p. 14
MAY
Sponsor: Star Furniture Co. Station: KEX, Portland, Ore. Program: Stars of Tomorrow Department: Special Article, p. 4
DECEMBER
Sponsor: Little Potts Furniture Store Station: WFBR, Baltimore. Maryland. Program: Sing V Win Department: Special Article, p. 6.
INSURANCE
AUGUST
Sponsor: Prudential Insurance Co. Station : Various
Program: Spots and Chain Breaks Department: Johnny on the Spot, p. 23
NOVEMBER
Sponsor: Metropolitan Life Insurance Co. Station: WINS. New York. N. Y. Program: Don Goddard Newscast Department: Special Article, p. 6
S8
RADIO SHOWMANSHIP