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COURTED AND ADORED — lovers sighed and I poets sang of the intoxicating perfume that made her the loveliest of women . . .
EVERY GIRL A QUEEN when she borrows for her own the enchanting fragrance of Djer-Kiss Talc. ..provocative and Parisian.
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Susan, chimpanzee protegee of Mrs. Gertrude Lintz, entertained Heatter at an informal, backstage reception before she appeared on We, the People.
Heatter has a way with these visitors to New York. Even the most incongruous combinations imaginable are soon jibed together. There was Aunt Irenie Crites, a hill woman from Wayne County, Missouri, the heart of the Ozarks. Her story was one of Ozark folk lore. Heatter's staff of workers in New York thought it would be a good publicity stunt to install this primitive American in the swanky WaldorfAstoria on Park Avenue. It was a natural for newspaper notices, and arrangements were presently made for a series of articles to be written by Hettie Cattell, a New York writer.
Soon Aunt Irenie was so at home in the Park Avenue suite, knee-deep in imported carpet and surrounded with priceless draperies, that she was spitting her "tobaccy" wherever it landed and taking everything in stride. But the real story in Aunt Irenie's case is the fact that Miss Cattell became so attached to her and her tales of Ozark legends that, through her help, sophisticated New Yorkers bought from Aunt Irenie an aggregate of one hundred acres of her land — and also with her help they hope to establish, near Burbank, Mo., a writers' and artists' colony !
Take, next, the case of a mother who had to give up her baby because she couldn't feed him, and then searched twenty-two years for him before she found him!
Mrs. Lee Reyman had turned her boy, Robert, over to a family named Downing twenty-two years ago in Pennsylvania. A few months later the mother could have managed her son's upbringing but she could not locate the Downings. Grown to an age where he knew he was a foster-child, Robert had tried to locate his mother. Her search had been unrelenting, always. Finally they contacted each other. She was in Valley Center, Kansas, and he in Hollywood, California, the land of the happy ending. But both were poor, too poor — since he was struggling to be a writer and
only twenty-two — to effect the happy ending. Heatter heard of it and arranged for both of them to come to New York and be reunited over the air.
Immediately after the broadcast a man named Rainey, from Bisbee, Arizona, telephoned. He thought he might be a relative. He sent Bob twenty-five dollars. Others of the same name have done similar things. Then Heatter paid the fares of both the mother and son to Hollywood, where they are now living with the foster-parents, a happy, reunited family.
"My foster-mother," Downing reports by letter, "is still with me. She really should come to tell you sometime of the responsibility of raising another person's child, and how it feels after twenty-two years to have that child find his real mother."
William Sales, reported killed in action in France, was greatly mourned by his family and fellow citizens. In memory of his supreme sacrifice for his country, the parishioners in his church at Lexington, Kentucky, installed a stained glass window in the church. The Metropolitan Life Insurance Company, for which he worked before going overseas, had his name chiseled in the plaque erected in the lobby of the New York tower building. Long live his memory.
But Sales was not dead! He came happily back to America, full of the joy of living, to face a most appalling situation. His government said he was dead, his church said he was dead and his office said he was dead ! It was a grand opportunity to change his name and walk of life. But he turned his back on the temptation. Doggedly he went about establishing himself as still alive. He got a new job in a new place, and has since gained charge of the Grand Rapids, Michigan, territory for a big match company.
Gabriel Heatter heard of his problem and invited him to come and speak over the program, to show he was no ghost! He's a high-pressure salesman who darts around