Radio stars (Oct 1938)

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RADIO STARS now performs in over the air. Vet, today, the memory of his purple limousine, his elaborate stable of horses and the police lines that used to struggle with the crowds wild to reach their idol makes him happy, not unhappy ; he has no regrets. During his blazing career, Bushman raised six children, gave thousands away to friends and received back only one $1.00 loan made to an extra player. And as Styles today are influenced by screen stars, Bushman may be credited with the invention of the short-sleeved, open-throated sport shirt. He was always an ardent physical culturist : a wrestler and master athlete. He had been, as well, a professional bicycle rider, a long distance runner and weight lifter. He studied sculpture and posed for many sculptors. Women and girls nearly swooned with delight at the sight of his powerful, well-muscled physique in pictures. He is, perhaps, best remembered now for his portrayal of Messala in the classic Ben Hur, though that, in itself, was something of a comeback, being made long after the height of his fame in pictures. But having saved nothing of the millions he made, Bushman could not retire on a comfortable income. Nor did he vanish into oblivion, like many destitute favorites of earlier days. Happily and uncomplainingly, he switched to the new medium of radio in 1932, and now is heard on several serial dramas, one of the most recent being Margot of Castlczvood for the Quaker Oats Company. PHILLIPS LORD: As an example of versatility, wholly in the field of radio. Phillips Lord, as actor, director, writer and producer of consistently successful programs of widely differing types, rates as an unusual personality. His Seth Parker, one of the first widely successful radio characters of the "homely" type, started back in 1928, and remained on the air, altogether, some seven years. Lord played the title role, in addition to writing, directing and producing the program, and Mrs. Lord played one of the characters. Next, he produced Uncle Abe and David and when the Hearst papers ran a radio popularity contest at that time, Amos V Andy took first place, Scth Parker second and Uncle Abe and David third, giving Lord two out of three places in the entire radio field. Next came the Stcbbins Boys and then the Country Doctor, both in the same "homely" school of script show, neither of which enjoyed the vogue of his earlier serials. But when he returned from the cruise of the Scth Parker he created an entirely new type of program, G-Mcn, followed by Gang Busters, which has so far seen its third highly successful year. And while Gang Busters, with its real-life melodramatic thrills was running, Mr. Lord created a still different and also successful show in We, The People, returning to the air this fall after three years. Unlike many successful actor-directors in radio, Phillips Lord went directly into radio writing and acting from a high-school principalship. His wife, the former Sophia Mecorney, was also a teacher. And with nothing behind him but his Bowdoin College degree and a teacher's experience, {Continued on page 79) TOM 15 TAKING ME OUT! SO I'M BATHING WITH FRAGRANT CASHMERE BOUQUET SOAP... IT'S THE LOVELIER WAY TO AVOID ^OFFENDING! MARVELOUS FOR COMPLEXIONS, TOO! You'll want to use this pure, creamywhite soap for both face and bath. Cashmere Bouquet's lather is so gentle and caressing. Yet it removes dirt and cosmetics so thoroughly, leaving your skin softer, smoother . . . more radiant and alluring! TO KEEP NOW ONLY at drug, department, ten-cent stores — BATHE WITH PERFUMED CASHMERE BOUQUET SOAP