Radio stars (Oct 1938)

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Unlike lump starch Quick Elastic is a powder and contains other ingredients already mixed for instant preparation of hot starch. Nothing to add. No cooking needed. Your iron fairly glides. Hot starch in 30 seconds! THANK YOU THE HUBINGERCO., No. 592, Keokuk, la. Your free sample of QUICK ELASTIC, please, "That Wonderful Way to Hot Starch." Address _^ 66 WHAT THE LISTENER MAY EXPECT (Continued from page 31) over his Ratings in past years. Both programs were marked as very successful and will be back in their old Tuesday evening niches. There is a possibility that Molly will rejoin her husband and radio partner. Fibber McGcc. She had recovered sufficiently from her recent nervous trouble to appear on the final Tuesday program of the season with Fibber last June. She may be ready for at least part-time service on the air this fall. The decision will be made when their program actually gets back into service this month. And the Tuesday listeners once more will have Benny Goodman, the Philip Morris drama and music programs, Bob Ripley's Believc-lt-or-Not, Jimmie Fidler and Helen Menken. Fred Allen is a Wednesday evening fixture for another season at least. He is starting his second year of a two-year contract and his sixth season with his current sponsor on Wednesday evenings. When the contract expires next spring there is some uncertainty as to what turn Fred's career will take. Taxes and general program expenses have made heavy inroads into Fred's huge radio earnings. His scale of living is a modest one, however, and except for large personal charities, he has no extravagance. Radio has left a comfortable fortune in the Allen sock. With this in hand, Fred may retire from radio for a year or two to write — a play, perhaps, possibly a book or newspaper and magazine pieces. The plans are a year away and very vague. Fred's ambitions have always run in that direction ever since he first began as a small time vaudeville trouper more than two decades ago. One Man's Family will carry on with a new generation of the Barbour family growing up in the serial this season. Tommy Dorsey and Kay Kyser will continue with their two lively orchestra half-hours. Those are the main Wednesday landmarks, along with Gang Busters. Thursday is the evening whose general outlines have not changed much in years. The five big Thursday programs : Vallee Hour, Metro-Goldwyn-Mayer Good News revue, Bing Crosby hour, Kate Smith hour and Major Bowes' amateur show all are in their old niches once more. The Vallee, Crosby and Bowes shows ran right through the summer with no recess. Another radio perennial is the Cities Service Concert of light classics and popular songs on Friday evenings. Lucille Manners continues as prima donna with every indication that she will go on for year after year, as Jessica Dragonette did on this same program. Considerable change may be expected in Hollywood Hotel when it returns to the air this month. Frances Langford is the only one of last year's stars re-engaged. All the old familiar quarter-hour serials will be back with their daily instalments. Leading the list again are Amos V Andy, Easy Aces, Uncle Ezra, The Goldbergs, Myrt and Marge — the roll could be extended indefinitely. Shirley Ross and Bob Hope sang for Martha Raye's guests at the party she gave at the Cocoanut Grove. Last year's symphony orchestras will be heard on the air again, too. The Columbia network will have the New York Philharmonic-Symphony, and NBC is bringing Toscanini to America for another season. Ford will sponsor the Detroit Symphony Sunday Evening Hours. One group of sponsors on the doubtful list are the automobile manufacturers. Declining business forced most of them to cancel their radio activities in the middle of last season, Packard and the General Motors group in particular. One guess is as good as another as to what they'll do. A fertile source of new ideas in the past has been the American Tobacco Company's Lucky Strike programs. Walter Winchell and the Magic Carpet were its achievement as a commercial radio pioneer a decade ago. It had one of the first big comedy programs with Jack Pearl. When radio began giving serious attention to good music it sponsored the Metropolitan Opera for a season, not so much with the idea of getting a large audience as to set the nation's tongue wagging. Your Hit Parade has been the most popular of straight dance music programs for three seasons. Kay Kyser was grabbed as soon as he had developed his style of combining a quiz contest with dance music. However, that idea fount seems temporarily to have run dry, too. Lucky Strike is carrying on with its last year's programs. This stagnation of programs is not going to rot away broadcasting antennas, of course, but it would be a little more pleasant to have a few surprises slipped in with the old favorites.