Radio stars (Dec 1938)

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RADIO STARS WHY WAS CLEOPATRA Authorities appar- ently agree that kissing, on the lips, as a sign of affection, did not begin until after Cleopatra's time. She died in 30 B.C. and the custom seems to have been established well after her day. Cleopatra had one other misfortune, too. She used skin lotions, but did not have the famous Skin Softener — Italian Balm. Her lotions were mixed, undoubtedly, with "a little of this and too much of that" — but today, no guesswork is permitted in making Italian Balm for milady's skin. Here is a scientifically made skin-softening beauty aid that will help to keep your skin smoother and softer—fresher-feeling, more kissable and thrilling to the touch. In Italian Balm you get not only a skin pro- tection against chapping and skin dryness. You get also the costliest ingredients used in any of the largest selling lotions—yet the cost to use Italian Balm is negligible because it is rich, full-bodied and concentrated; not thin or watery. Try it FKEE. Send coupon below. Italian Balm CAMPANA BALES COMPANY 601 Linrolnway, Ilatavia, Illinois Gentlemen : I have never tried Itoli, Balm. Plea.e send FKKE and postpaid. VANITY liotile LESTER C. GRADY, Editor,- ELLA RIDDLE, Associate Editor ABRIL LAMARQUE, Art Editor BROADCASTING HAS ANYONE SEEN BETTY LOU? 6 WEST COAST CHATTER by Lois Svensrud 8 BATTLE OF THE SEXES 10 BEAUTY SINS by Mary Biddle 12 TITO AND HIS SWINGTETTE 16 ANNOUNCEMENT 18 THE POWER BEHIND THE THRONE AT NBC by Jack Hartley 20 HOW RADIO CAREERS BEGIN by Gene Harvey 22 SHE SCOOPS TO CONQUER by Mildred Mastin 24 IN THE RADIO SPOTLIGHT 26 EMBARRASSING MOMENTS by Ella Riddle 28 ARE RADIO CONTESTS ON THE LEVEL? by Rita Lowe 30 PUTTING THEIR HEARTS INTO IT 32 RADIO RAMBLINGS by Arthur Mason 34 ANYTHING FOR A LAUGH! by Fred Waring 36 STARS WITHOUT BALLYHOO by Everetta Love 38 BETWEEN BROADCASTS 40 THE STORIES BEHIND FAMOUS FIRST FACTS by Joseph Nathan Kane 42 WHO IS GERSHWIN'S SUCCESSOR? by Jerald Manning 44 THE BANDWAGON by Jerry Mason 46 BACHELOR QUARTERS 48 FOR DISTINGUISHED SERVICE TO RADIO 50 PLATTER PATTER 58 Radio Stars published monthly and copyrighted, 1938, by Dell Publishing Co., Inc., Office of publication at Washington and South Avenues, Dunellen, N. J. Executive and editorial offices, 149 Madison Avenue, New York, N Y. Chicago advertising office, 360 North Michigan Ave. George Delacorte, Jr., Pres.; H. Meyer, Vice-Pres.; J. Fred Henry.Vice- Pres.i M. Delacorte, Sec'y- Vol. 13, No 3, December, 1938, (No. 299986), printed in U. S. A. Single copy price 10 cents. Subscription price in the United States and Canada $1.00 a year; Foreign Subscription $2.00 a year. Entered as second-class matter August 5, 1932, at the Post Office at Dunellen, N. J., under the act of March 3, 1879. The publisher accepts no responsibility for the return of unsolicited material.