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RADIO STARS
WHY WAS CLEOPATRA
Authorities apparently agree that kissing, on the lips, as a sign of affection, did not begin until after Cleopatra's time. She died in 30 B.C. and the custom seems to have been established well after her day.
Cleopatra had one other misfortune, too. She used skin lotions, but did not have the famous Skin Softener — Italian Balm. Her lotions were mixed, undoubtedly, with "a little of this and too much of that" — but today, no guesswork is permitted in making Italian Balm for milady's skin.
Here is a scientifically made skin-softening beauty aid that will help to keep your skin smoother and softer— fresher-feeling, more kissable and thrilling to the touch.
In Italian Balm you get not only a skin protection against chapping and skin dryness. You get also the costliest ingredients used in any of the largest selling lotions— yet the cost to use Italian Balm is negligible because it is rich, full-bodied and concentrated; not thin or watery. Try it FKEE. Send coupon below.
Italian Balm
CAMPANA BALES COMPANY 601 Linrolnway, Ilatavia, Illinois
Gentlemen : I have never tried Itoli, Balm. Plea.e send FKKE and postpaid.
VANITY liotile
LESTER C. GRADY, Editor, ELLA RIDDLE, Associate Editor ABRIL LAMARQUE, Art Editor
BROADCASTING
HAS ANYONE SEEN BETTY LOU? 6
WEST COAST CHATTER by Lois Svensrud 8
BATTLE OF THE SEXES 10
BEAUTY SINS by Mary Biddle 12
TITO AND HIS SWINGTETTE 16
ANNOUNCEMENT 18
THE POWER BEHIND THE THRONE AT NBC by Jack Hartley 20
HOW RADIO CAREERS BEGIN by Gene Harvey 22
SHE SCOOPS TO CONQUER by Mildred Mastin 24
IN THE RADIO SPOTLIGHT 26
EMBARRASSING MOMENTS by Ella Riddle 28
ARE RADIO CONTESTS ON THE LEVEL? by Rita Lowe 30
PUTTING THEIR HEARTS INTO IT 32
RADIO RAMBLINGS by Arthur Mason 34
ANYTHING FOR A LAUGH! by Fred Waring 36
STARS WITHOUT BALLYHOO by Everetta Love 38
BETWEEN BROADCASTS 40
THE STORIES BEHIND FAMOUS FIRST FACTS by Joseph Nathan
Kane 42
WHO IS GERSHWIN'S SUCCESSOR? by Jerald Manning 44
THE BANDWAGON by Jerry Mason 46
BACHELOR QUARTERS 48
FOR DISTINGUISHED SERVICE TO RADIO 50
PLATTER PATTER 58
Radio Stars published monthly and copyrighted, 1938, by Dell Publishing Co., Inc., Office of publication at Washington and South Avenues, Dunellen, N. J. Executive and editorial offices, 149 Madison Avenue, New York, N Y. Chicago advertising office, 360 North Michigan Ave. George Delacorte, Jr., Pres.; H. Meyer, Vice-Pres.; J. Fred Henry.VicePres.i M. Delacorte, Sec'y Vol. 13, No 3, December, 1938, (No. 299986), printed in U. S. A. Single copy price 10 cents. Subscription price in the United States and Canada $1.00 a year; Foreign Subscription $2.00 a year. Entered as second-class matter August 5, 1932, at the Post Office at Dunellen, N. J., under the act of March 3, 1879. The publisher accepts no responsibility for the return of unsolicited material.