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Frank Luther, composer and tenor, is still another of the veterans. They've stuck together through the years in business and socially.
Joe White is another of NBC's oldtimers. From 1925 to 1930 he was known as The Silver Masked Tenor. Now in his twelfth radio year, he's heard on the Walii Favorites show.
BALLYHOO
Cook, Jolly Bill Steinke, Sam Herman and Frank Banta, Joseph White (The Silver Masked Tenor), Andy Sannella, Gene and Glenn. Frank Luther, Alice Remsen, Nellie Revell. whose Neighbor Nell is a Sunday morning feature, and Tom Terriss, with his fascinating travel stories at an early hour on Sundays.
It's interesting to note the air of informality, of good-fellowship, which these stars have that's so different from the formal presentations of the evening. Here is the very heart of radio. To them, radio isn't just a job — it's the opportunity to make personal contact with the world, not as an audience, but as people interesting to know. Here, the human element is injected into broadcasting.
May Singhi Breen and Peter de Rose, for instance, have been on the radio for fourteen years as the Sweethearts of the Air. May is internationally-known as "The Ukulele Queen." Peter, a brilliant pianist, has composed such song hits as Wagon Wheels, Muddy Hraters. Someivhcre in Old Wyoming, Somebody Loves You, Oregon Trail and the beautiful symphonic number, Deep Purple, which Paul Whiteman's orchestra plays. Peter sits at the piano and plays the accompaniment for the Breen and de Rose numbers, singing softly into the mike. May stands very near, cuddling her ukulele like an infant, blending her voice with Peter's. The effect is intimate and soothing. May often announces their numhers (Continued on page 59)
favorites because they reach their listeners' hearts