Radio stars (May 1933)

RADIO STARS 1 (Above) Elsie Hitx as June Armstrong of "The Magic Voice" series, got sick and had to broadcast from a hospital bed — in keeping with her role of June. (Below) Mrs. and Mr. Paley. He is President of the Columbia Broadcasting System. Mrs. Stokowski, Capt. Bede Clifford, Governor General of the Bahamas, Mrs. Clifford, Miss Polly Leach and Mr. Leopold Stokowski. that she liked. Announcing it, she said, "Now, I'm going to sing 'Good-by, Little Girl, Goodby,' a song written thirty years ago by that grand old showman, Gus Edwards." Gus Edwards was at home, listening. He was so surprised and pleased that he slid into his hat and coat, bought two dozen roses, and took a cab to the radio station. As Kate came from her broadcast, he met her and gave her the flowers. "Many thanks," he told her, "for one of the greatest thrills of my life." A SOUL-SHAKING order came out of the National Broadcasting Company's executive offices the other day. It said, "Announcers will discontinue using the words, 'Your announcer is So-and-so.' " So what? Well, all the announcers have been scurrying around for a new way of singing the old, old signing-off phrase. Tiny Ruffner, sky-scraping salesman for the Show Boat program settled the whole problem by saying, "This is Edmund Ruffner bidding you all good-night." C3 O-O-O-OOOO, is our face red. Remember the yarn we printed about Jack "Nelson" on the Myrt & Marge air shows? Well, it turns out that there isn't a Jack "Nelson" on that program ... and the guy we really meant is Jack Arnold. Can you beat it? Of course, we knew it all the time, but somehow these mistakes will happen. But here's the blow that killed father. There is a Jack Nelson. He is a big shot with the Lord and Thomas advertising agency in New York. He handles a whole lot of radio programs and it was he who gave Vinton Haworth, the chap who is the Jack Arnold of "Myrt & Marge," his first break on the air. And now, dear customers, please don't write us any more letters. We know we done wrong. ^JEORGE HICKS, NBC announcer, came rushing into the studios one frosty Friday night not long ago and handed out cigars all around. "It's a boy," he said. "Eight pounds." ThESE sound effects men never know from one day to the next what life will demand of them. Sometimes, it is almost more than they can bear. Take that Crime Club broadcast the other night. Can you guess what they had to provide to make sundry clicks and clatters for the air audience ? Their props included a dish, various tools, bromo seltzer, glasses, water, three steam whistles, an air tank, two revolvers and blanks, a Diesel engine, public address system, iron door, flexible metal hose, water cradle, sound proof cabinet, light globe, door, and a whimpering baby. the place and fil ed up the street outs.de that the stores £lSEWHERE, we've told the story of an envelope management had to lock the doors and call out the fire marked «So_0.0_0_0» maki its t0 Ed W nn. Now department to clear the mob off the sidewalk. we g& another news flash that a letter beaHng the Qne Hword, "Liar," was sent straight to Jack Pearl, the air's OW'M I doin', hey-hey . . ." That's George Burns Baron Munchausen. Well, maybe— theme song since he inadvertently mentioned, during a broadcast with Gracie Allen, that he used a certain make I of watch. A thousand miles away, the president of the IN case you're tired of the old English language and the firm that makes that watch heard his crack and immedi meanings we usually give to words, just go up to Jeanme ately sent two fine watches with his congratulations. Lang, the half-pint singer on the Pontiac and Musical George and Gracie are now planning to mention plenty. Grocery Store periods, and ask for a few of hers. Believe it or not, "ginger peachy" means everything is Yjust swell. When she is thrilled she says, "I got a biggish OU never know who's listening, in this radio racket, bang." "I'm skiddink" means "I've got to go." "My The other night, Kate Smith put a song on her program Cow" is Lang-slang for "Goodness Gracious." 16