Radio stars (May 1933)

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Phillips Lord, he of Seth Parker and Country Doctor fame, will soon be off on a round-the-world trip. But, in keeping with his ancestors, he boards no luxury liner Four pictures of Phil on the "Georgette," the schooner which he has bought to tour the world. In one picture you'll find Irene Rich — she wanted to see the boat. The man with Seth is Captain C. Flink. much sweeter must be the reward for this reason. His story is well known. Not many years ago, he was an unknown writer with an idea. Endowed with an uncanny ability to talk and project the dialect and moods of the "Down East" character of his own devising, Seth Parker, he talked that idea up and down and across Radio Row. Time and again, deaf ears were turned to him. Eventually, a man listened. And then another man. That's the way it is with something new. Before Phil had finished, he was conducting "Sunday at Seth Parkers" for the entire National Broadcasting Company network. This last year, he has added "The Country Doctor" to his achievements. All of which, if you know your radio business, means that Phil has been making a satisfying amount of money. Which is not startling in an industry that pays the Wynns and Jolsons and Cantors something like $5,000 each week. ( Continued on page 40) 19