Radio stars (June 1933)

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RADIO STARS TO BE A RADIO STAR? THIS is not a recipe for success. This is not a plan for turning ten-cents-a-dozen parlor enter- tainers into mike-wise radio stars. But it is good advice from a man who has listened to over 15,000 would-be celebrities. His name is Paul Whiteman. There is no denying that Paul Whiteman knows talent when he hears it. Look at the roster of his "finds." Mor- ton Downey was one of the first. Ferdie Grofe, George Gershwin, Bing Crosby, Mildred Bailey, Jack Fulton, Ramona, Irene Taylor, Peggy Healy—these are just a few. Others by the dozen are working up and down the land on radio stations and vaudeville stages because he once said a friendly and helpful thing that spurred them on and gave them some pertinent advice. And now he has something else friendly and helpful to say. You need two qualities in this broadcasting business, according to Paul, and if you've got them, noth- thing else matters. What are these two magic qualities? Whiteman says they are faith and sincerity. "Look at Morton Downey," he told me at the Biltmorc the other night. "Mort was a kid when he went to work with me. But he knew— knew, get it?—that he was going to be another John McCormack. Nobody could tell him otherwise. That's what I mean by faith. It got him to the top." And what of sincerity? Some would-be entertainers write the word with a dollar (Continued on page 44) 15 By CECIL B . S T U R C E S