Radio stars (June 1933)

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RADIO STARS 4 (Above) Mr. Theo Albans, who has received $450 a week every week for four years for singing the same song. See the story. (Right) $250,- 000,000 went for this. RADIO CITY! That's the house that jack- built—John D. Rockefeller's jack. About $250,000,000 of it. Today, Radio City stands a par- tially realized dream and a monu- ment to the amazing business of broadcasting. Yes, it is an amazing business. Its story is a saga of achievement that compares with driving the first line of rails westward across the Rockies. Go back just a half a dozen years and you are at the beginning of his- tory as far as network broadcasting is concerned. And at the beginning of an era of topsy turvy prices and big money hi-jinks that have turned the entertainment business upside down, converted unknown clowns into national figures, and feathered the nest of many a songbird. To begin with, you— you, the public. I mean—buy on an average of $10,000,000 worth of radio sets each year. That's the reason peo- ple like Philco can afford to put Boake Carter and the Philadelphia Symphony orchestra on the air. And Crosley with its great station WLW can afford to build a new broadcast plant that will be ten times stronger than anything else in America. Never before has there ever been such an agency for attracting a mass response. On the night in March that President Roosevelt spoke 1G MONEY! MONEY! MONEY!