Radio stars (June 1933)

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RADIO STARS 0 7///L Emily Post has never had an embarrassing moment RECENTLY, an en- terprising writer asked Emily Post what was her most em- barrassing moment. Mrs. Post's reply was, "I'm afraid I can't think of one. I really can't re- member a time when I have heen embarrassed." In that answer, which was undoubtedly sincere, lies Mrs. Post's success. She has never been afraid to be completely herself, and at no time has she ever allowed her- self to become stilted or unnatural. You know Mrs. Post as a famous authority on etiquette and good taste; as the author of "Etiquette." And now you hear her twice weekly over the air as the princess charming of the Du Pont Cellophane Company's program. Believe it or not, Mrs. Post's first book had nothing to do with the right fork and the wrong spoon. As a matter of fact it was a book called "The Flight of a Moth" and was composed of letters written by her to her father when, following her debut, she had taken a trip abroad. It was published in 1904. "Etiquette," the book for which Mrs. Post is famous, was by no means the first volume of its sort. As it hap- pened, this book might never have been written had it not been for the publication and exploitation of a book on etiquette which was so misleading and uninformed in its contents that it infuriated Mrs. Post. On one previous occasion, she had shuddered at the thought of herself as an authority on good taste, but when the suggestion pre- 28 sented itself as an answer to this misleading volume, she wrote a work which was published five months later as "Etiquette." It so happened that not one cent was ever spent to publicize or promote it. So eminently authoritative was it that it at once became a best seller. Mrs. Post lives in a beautiful New York apartment, each room exquisitely decorated. Her father, Bruce Price, was a well known architect who built some of New York's first skyscrapers. Her life functions like clockwork. Her usual rising hour is 5 a. m. Usually she is in bed by 8:30 p. m. Her day is crowded with writing a newspaper column, radio script, answering perplexing social problems and caring for her home. Even while on the air she holds a stop- watch in her hand that she may keep track of her own time. Now we know why she is never embarrassed. With all that, she probably hasn't the time.