Radio stars (June 1933)

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RADIO STARS There is a reason why Singin' Sam is such a popular radio favorite. That reason is "naturalness." And there's a reason for that naturalness By DONALD COPPER ON a broad, quiet street in Richmond, Indiana, there lives a smiling little lady with whitening hair. The seasons of three-score-and-twelve years have run their course and left a gracious mark on her. Near the end of her life, she is happier now than she ever has been. Why? I'll tell you. W herever she goes, people know her as the mother of Singin' Sam, the Barbasol Man. She and Sam's father live in a cozy home that Sam bought for them on their favorite street in Richmond. ( hit at the edge of town, Sam has a farm. Sometimes, when the weather is good, they go out to look at the early corn and wheat. At the ages of seventy-five and seventytwo, one doesn't go about much. One date that they always keep, though, is the one they have three times a week with their boy. Singin' Sam broadcasts from New York, but they're always in their parlor listening. I talked to Singin' Sam the other night — his real name is Harry Frankel — and he told me how his mother helped him with the broadcasts that have marie him famous. 32 T H E PEOPLE'S CHOICE (Left) Harry Frankel, better known to you as Singin' Sam. (Below) The namesake Sam didn't know he had until he stumbled across this old print. Singing Sam of Derbyshire — an old character who sang his way across England in the seventeen-sixties. You've heard him, haven't you? "Barba-sol . . . Barbasol .. . no brush, no lather, no rub-in . . ." The homefolksy bass voice so full of friendliness. One old-time number after another; forgotten tunes and words pulled out of a memory chest. Harry FranktTs mother supplies most of those words that you hear on the air. Harry told me that when I asked him where he got them all. "I just write home," he said. "Ma always knows the words and sends 'em back to me." It's a unique partnership, isn't it? It accounts, I think, for a lot of Singin' Sam's charm and naturalness. For the friendliness of his voice. (Continued on page 38)