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RADIO STARS
Th rough the years with
EDDIE CANTOR
How he made his financial come-back . . . On the road once more and his Hollywood adventures . . . His first excursion into the field of radio . . . And the happy ending
WHEN Eddie began to get D v C r\
his breath after the body D 7 L U
blow of the market crash. ^ C A
he found, as he so neatly put it in K . O A
those epic words which were balm
to millions of fellow victims, that he was suffering "from Montgomery Ward of the liver. General Electric of the stomach. Westinghouse of the brain, and a severe case of Internal Combustion."
He must have had frequent occasion to say then:
"Thank God for my sense of humor/1
That was all he had on the credit side of the ledger.
With the unquenchable spirit that had taught him to bob right up again after life's hardest knocks, he lost no time in turning it to good account. And thereby went down in history as the man who twisted the Depression's tail and made it say "Uncle."
He did it by resorting to one of his sure-fire comedy tricks, the trick he must have learned early in life when the bullies of Henry Street had him in a tight spot, of taking the laugh on himself and making capital out of it
He wrote a little book describing the sensations of his one-way ride entitled "Caughl Short " It was a verv
WAR M M I
thin little book, but it sold into the hundreds of thousands at a dollar a shot because it contained a thousand dollars' worth of comfort for tin ise who had undergone a similar shearing and were trying very hard to laugh about it.
Xot many of them realized, though, that it wasn't just another timely gag that Eddie had thought up on the spur of the moment, but was born out of his own bitter experience.
At any rate, C antor had scarcelv hit bottom before he started on the way back
That much was ingenuity — and luck. The rest of the upward climb was sheer hard work. The inheritor of the Cantor Curse (loathing for work) worked as he never had in all his hard-playing life.
He went on tour with a road company of "Whoopee." In dressing rooms between the acts, on trains and in hotel bedrooms he wrote more books, he wrote magazine articles, a daily column for newspapers, and skits. He performed at more parties, banquets and benefits. When the tour was over he went to Hollywood and made "Whoopee" into a picture for Samuel Goldwyn on a percentage basis.