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Behind the Scenes With
(Below) J. L Van Volkenburg, president and general manager of station KMOX
I
KMOX spreads the Spirit
of St. Louis
(Left) Frank Castanie, engineer, left, and Prance Laux, right, chief sports announcer.
(Above) When KMOX aslced for Christmas gifts for Ozark mountaineers, listeners sent in five tons of materials.
YOU are listening to KMOX, the Voice of St. Louis." For nine years that sentence has rung clearly in the ears of the people of the Forty-ninth State. The Forty-ninth State? you ask. But, I say, old man, there are only forty-eight stars on the flag.
True, brother, true. But KMOX has its own state — a territory extending over a radius of about 150 miles in all directions. It's a listening territory. Also a reading territory. You see, the St. Louis Globe-Democrat, one of the early stockholders in KMOX. the 50,000 watt station in St. Louis, Missouri, originated the idea. That territory was claimed as the Globe-Democrat reading area. And those are the people who get KMOX best. Ask any St. Louisian about the Forty-ninth State. He knows.
If you're curious about this modern, powerful station, which, by the way, is one of the middle west's newest stations, I'd suggest that you visit it on your next trip to St. Louis. You'll find the studios in the Mart Building on Twelfth Boulevard, and there's a big room where visitors may stand and watch the broadcasts through big glass windows.
Like so many of the newer stations, KMOX is the last word in modern studios. Take a look at the reception room. There on the walls are murals depicting the history of St. Louis. That painting of the airplane soaring over the ocean is in memory of Col. Charles Lindbergh's epoc making flight. The Colonel, you recall, flew the "Spirit of St. Louis," and calls St. Louis his home town.
Down the hall behind the hostess desk you'll find a row of studios all opening onto a long corridor. Notice the
HAVE YOU EVER HEARD OF THE FORTY-NINTH STATE. THE HOME OF KMOX?