Radio stars (Oct 1934-Sept 1935)

RADIO STARS Behind the Scenes with Radio's Program Builders (Continued from focic 55) ?ople to Hollywood to help him. By lane went Harry Salter who was to di■ct the orchestra; William R. Baker, Jr., ho was to produce the program ; Caroline trouse, the girl selected to write the ;ripts; and Ken Sisson, musical arranger. Within a week these people had hired nd organized an orchestra, had employed ctors and actresses, rehearsed the proram and — when the sponsors tuned in for le first time on October 3, they pronounced : good. When the mail began to arrive, hey knew they knew it. The idea of presenting little known nests had been first discussed just two ,-eeks before. Lanny remembered his truggle to fame and wanted to do his part oward giving deserving artists a radio ■reak. His sponsor liked the idea. The dvertising agency of Benton & Bowles, vhich handles the program, saw in the dea a new venture in broadcasting. Radio Stars Magazine then came into he picture. You see. it's quite a job to "ind and listen to all the would-be artists ■ach week and select those which really lave radio possibilities. And that's where Radio Stars comes in. Being the oldest ind largest radio magazine, it's natural hat Radio Stars would be in a tine position to aid in this respect. So its staff listens to artists, eliminates them down to the few very best, and then Lanny and his co-workers hear these finalists to pick the guest to be invited for his program. At first, that presented another new problem. Radio Stars Magazine is located in Xew York City. The program originally came from Hollywood. But Radio Stars has an office in the sunny state and a few telegrams back and forth completed arrangements. When the Xew York representatives arrived in Hollywood, the Radio Stars correspondent had a number of artists all picked and ready. Another hearing and Miss Betty Borden was picked to be the first guest. Never had she spoken or sung a word into a network microphone. The correspondent found her singing at a Junior League Ball and knew she would fit the bill. And already critics have hailed his choice. Perhaps by the time you read this, she will be on her own network program. When Lanny returned to New York, the details were arranged, the script written, the guest picked, and again the program was set — read}' for Lanny to take it and make of it an entertainment worthy of his listeners. And again his sponsors' faith was proven. And now you Lanny Ross fans may sit back in ease, knowing that throughout the winter his voice will come to you every Wednesday on this program and every Thursday on Show Boat, both over the NBC stations. Sometimes it pays to break rules, don't vou think? Strictly Confidentia (Continued from fagt 31) arthritis (chalk in the bones). As a result. Dick got over a hundred letters from readers who had suffered from trie same ailment. • The Mills Brothers hold the all time record for drawing money into the Los Angeles Paramount Theatre, according to Bernie Mulligan, radio editor of the Los Angeles Examiner. They grossed $26,000 in one week. The other ten toppers are : Bing Crosby, $23,000; Guy Lombardo. S19.000 ; Duke Ellington, $19,000; Ben Bernie. S17.600; Abe Lyman. $17,000; Al Pearce and His Gang. $17,000; Anson Weeks, $16,000; Kate Smith. $14,500; and Ted Fio-Rito, $13,000. Joe Penner, playing only three days on a weekend, drew $10,000 worth of business. • For that growing throng of listeners who insist that the gags on the air are terrible, here's a chance to help correct the condition. Jack Ekstromer, comedian at WDGY. Minneapolis, has issued an appeal for help. He's looking tor brand new jokes. If you have some suggestions, query him at the Minneapolis station. • How long do you suppose it takes a joke to travel around the world? Fred Allen says six years and here's why. That many years ago Allen asked, "How will they fill up the tunnel dug for the Eighth Avenue Subway in New York?" And then he answered by saying. "Use zippers." That was an original joke created by Fred. Last month, Fred read this joke in an English newspaper. This paper had taken it from a Spanish publication. • How many guests does a guest program use? The Woman's Radio Review of NBC, conducted by Claudine MacDonald, has used five hundred in the past three years. • Did you know that Edgar Guest, the poet of "Household Musical Memories," is an ex-soda jerker? • John (Speed) Harrington, who has announced all of Wayne King's sustaining programs for the past two years, is the new program director and assistant station manager, at KWK, NBC affiliate in St. Louis, where he started his radio work seven years ago. • The Eton Boys of CBS have been on the air for five years and in that time have given more than 3.000 programs. • The Chicago Board of Trade is on the air with a sponsored program over more than thirty NBC stations. 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