Radio stars (Oct 1934-Sept 1935)

RADIO STARS KC30L MILDLY MENTHOLATED CIGARETTES CORK-TIPPED THE FINISHING TOUCH Ho! . .for the season of galoshes, sneezes, sniffles — and overheated rooms. Hurray for KGDLS, the cigarette that refreshes and soothes your sorely tried winter throat! Mildly mentholated: your throat never gets dry. Cork -tipped: KGDLS don't stick to your hps. B & W coupon in each pack good for gilt-edge Congress Quality U. S. Playing Cards and other nationally advertised merchandise. Send for latest illustrated premium booklet. (Offer good in U. S. A. only.) SAVE COUPONS lor HANDSOME MERCHANDISE 15* TWENTY Brown & Williamson Tobacco Corp. . Louisville , Ky, 54 Ray Heatherton, NBC baritone, with his mother at their Long Island Home. DEATH GIVES AN AUDITION A HEART TORN WITH GRIEF WON I RAY HEATHERTON A CAREER ARE all rich men's sons bums? Now wait — that statement isn't as startling as it may sound. Look around at any of the wealthy boys you know. Either they squander money like a sailor on shore leave, or if they work at all I'll wager it's in a pretentious office in dad's place with a high-sounding title and a pretty secretary. I'll admit that some of them even make good at their respective jobs. But how many have the courage to reject the family advantages and go out and fight and struggle on their own? And actually make good? Say, such men are a: rare as caviar sandwiches in a cafe teria. You probably noticed that yourself. In radio alone, for instance most of the stars who have reachec the top have had to travel via th< starvation route. There's Eddie Can tor, Abe Lyman, Frank Parker, Jot Penner — all vivid examples of poo boys who have made good. It prove something, doesn't it? If poverty is an incentive to han work, then on the other hand, wealtl is a deadening drug to ambition an( initiative. (Continued on page 56