Radio stars (Oct 1934-Sept 1935)

RADIO STARS Keep Young and Beautifu New! AN EMOLLIENT MASCARA that gives lashes new glamour If you don't agree on these three superiorities, your money back without question. 0 . '"PHIS introduces my final achievement * in cake mascara, my new emollient Winx. I bring women everywhere the finest lash beautifier my experience can produce — one with a new, soothing effect that solves old time problems. It has three virtues, this new emollient Winx. Ii\ It has a greater spreading capacity, > ' hence it hasn't the artificial look of an ordinary mascara. ,ts soothing, emollient oils keep > ' lashes soft and silky with no danger of brittleness. / «5\ It cannot smart or sting or cause dis» ' comfort. It is tear -proof, smudgeproof, absolutely harmless. I'm so confident that I've won leadership in eye make-up that I can afford this offer. Give your lashes a long, silky effect with Winx Mascara. Shape your brows with a Winx pencil. Shadow your lids with Winx Eye Shadow. The result will delight you, giving your face new charm. Buy any or all of my Winx eye beautifiers. Make a trial. If you are not pleased, for any reason, return the box to me and I'll refund your full price, no questions asked. AT ALL (Continued from paijc 10) pose especially for Radio Star's beauty columns. I was utterly delighted with them, for they have caught much of her vivid personality, and yet give us some practical demonstrations in acquiring a youthful figure. This month I'm really just Miss Rich's mouthpiece, you know. And what a thoroughly understanding and sympathetic adviser she is ! Most of us are hunting for magic all our lives, for easy ways to be successful and beautiful and happy. When we're young we think that happiness will come to us right out of the clear blue sky; that we can be beautiful if we find just the right new cream or powder or trick of personality. But as we grow older we learn that things don't come to us that way. We find that life is full of effort and disappointment, and to some of us this is tremendously discouraging. We lose our faith in magic and we decide that beauty and success may be all right for some people, but luck evidently is against us and we might as well stop trying. When I asked Miss Rich what I could tell women for her — women who are a little tired and discouraged and drab — she thought for a moment, with that firm chin of hers cupped in her strong, expressive hands. Then she said slowly : "I wish you would tell the women for me that this whole matter of beauty lies within themselves to a larger degree than they think. A woman should have as much concern for the thoughts, the inner expressions, that she puts in her face as she does for the things she puts on her face. Every once in a while she should let herself think a smile, let it creep from the corners of her mouth to her eyes. It will act as a sort of inward and outward facial." We all have problems, problems of the day that carry over into the sometimes torturous night, that keep our minds running around like squirrels in cages. Miss Rich has known as many of those problems as the rest of us. She has gone to bed at night with some particularly perplexing difficulty facing her and has found the morning bringing a solution of it as clear as daylight. She suggests that the best possible overnight beauty recipe is the complete relaxation of body and mind before going to sleep. Sleep on your problems, but don't sleep with them. Sometimes you get tied up in knots, physically and mentally. You get tense and rigid and _ your face unconsciously assumes a frown of concentration, which is the best wrinkle-forming habit in the world. You'll sleep your wrinkles in instead of sleeping them out ! So relax, mentally smooth away those wrinkles before you go to sleep, and see only velvety darkness and peace before you drift off to a really restful slumber. \\ hen morning comes you're more ready to accept the fact that life is a glorious game and that whether you win or lose there is magic in the game itself. Exercises are like that. They're hard work if we make them a duty to be hurried through while we think of a thousand and one other duties that are waiting for us. But they can be what Miss Kich makes them, a game that calls for the exercising of smiles as well as muscles. She makes them fun. And if you need inspiration to make them just that, we suggest that you keep pinned right over your mirror the picture in which she demonstrates her favorite exercise. It is a combination toe-touching, hip-bending, deepbreathing exercise. Inhale, with your arms high over your head; exhale, when you swoop downward. And if you need more inspiration, surely Miss Rich in her new be-sprigged gown has the slim figure lines to inspire anyone to work with a will to achieve them. Every day Miss Rich takes a walk, and by a walk I don't mean a few blocks' jaunt, I mean a three-mile walk. She may walk to her studio and to an appointment elsewhere, or she may walk just for the recreation of it, but she always puts in her three miles a day. She finds that walking docs things for you spiritually as well as physically. Bothersome thoughts get ironed out as you swing along in a brisk stride, taking deep, rhythmic breaths. She has her deep breathing down to a fine rhythm ; she takes twenty deep breaths to a New York block. Now, let's see. it takes twenty New York blocks to make a mile, so figure up her deep breathing exercises for the day. No wonder she keeps splendidly well and has that serene poise that comes with inner calm ! Young people should exercise because their bodies crave it. and their minds need it for balance. Older people should exercise because they stagnate by inches if they don't, and they age by increased inches, too. The hips take on the middleaged spread ; the chin does a middle-aged sag. The waste deposits in the system, because they are put there too fast and too regularly for nature to get rid of them, bring about a lazy distaste for moving. Keep exercising, walk a bit. swim a bit, dance a bit, play with the children of the granchildren. And take at least ten deep breaths before the open window every morning and again at night. Now for breakfast. And there is Miss Rich, entrancing in her new bedroom jacket from Paris, already seated at her MASCARA What is menacing Gladys Swarthout's career? Read this surprising revelation in the June issue of RADIO STARS.