Radio stars (Oct 1935-Sept 1936)

RADIO STARS That lovely low voice you listen to on the Camel Caravan program belongs to this charming young person, Deane Janis, bright star of the new series with Walter O'Keefe, Louis Sorin and Ted Husing. Radio -QUayl (jet* Ut± Man (Continued from page 95) vhom you haven't heard. One of them is Shirley Temple. But she has plenty of jime ! Mae West is another. She actually has t>een under contract several times. And the has been a guest star. The only reason she hasn't been on the air regularly as yet is that she can't find the right vehi:le. Given the right playlet or series of playlets, Miss West will face the microphone any day. ' Other hold-outs who can be expected to stay that way are Charlie Chaplin and ■Laurel and Hardy. But their job is pantomime. And that must wait for television. There are a few stars who have tried radio and never want to go near it again. Chief among the mike-shy are Katie Hepburn and Maurice Chevalier. Both discovered that it hurt their screen popularity. But these are exceptions. During 1934 no less than 150 screen stars were heard over the radio, which is to say, one nearly every other day. Mary Pickford is one of these. After years of holding back she succumbed. She said she went on the air because she realized that radio was the medium of the future and she wanted to get into it and learn the technique before television arrived. Ed Wynn is another who held out for a long time but he was cajoled into a trial by a friend who sat with his back to the stage on which "the perfect fool" was performing. This friend reported his jokes were just as funny that way, and so Wynn consented to broadcast. When you look the situation over you will find in this big world there are only three people who will not go on the air, no matter what they are offered. And they are Charlie Chaplin, Stalin of Russia and the Mikado of Japan. And here and there a celebrity who can't be signed either for political reasons or because radio facilities are inadequate. And so, the next time you turn on your radio and stars fill the loudspeaker, think what it was a few years ago when there wasn't a Grade A star in a whole carload of radio programs. Also think of what the vice-president of NBC, John Royal, said the other day. He said that radio had pretty well consumed the existing supply of stars. Now it would pay less attention to personalities and more to their programs. The End 3 minutes of my time., and I forgot my troubles! There's no doubt .about it — the three-minute way certainly makes a difference. Three minutes chewing FEEX-A-MINT, the delicious chewing-gum laxative — then good-bye constipation and the logy way it makes you feel. Have you been using racking "all-at-once" cathartics? Then you know what cramps and griping are. The three-minute way is easy, thorough, and oh so efficient! 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