Radio stars (Oct 1935-Sept 1936)

RADIO STARS Star of opera, radio and screen, Lily Pons returns from a concert engagement abroad, to work on a new film for RKO-Radio Pictures. of the Gospel Singer, Edward McHugh. . . . We can understand that, to people in lonely places, the incessant sound of the radio voice is, indeed, a blessing — bringing a sense of contact with all that is going on in the world — a sense of friendship and companionship. . . . Which proves that radio, as it should be, is all tilings to all men — and ivomen — and children. . . . You hurry home at evening to listen to Amos V Andy. . . . You relax, after dinner, to welcome Lanny Ross and the SJiozv Boat to your fireside. . . . You take in Tozvn Hall Tonight, with Fred Allen and Portland Hoffa. . . . Burns and Allen, Jack Benny and Ed Wynn help you to forget your burdens, with the healing gift of laughter. . . . Commentators bring you the day's grist of news. . . . Among the latter, this rambler especially (Continued on page 18) about broadcasters See if the Shade You Are Using Is Really the Right One for You! You're pretty sure about the shade face powder you use, aren't you? quite certain it's the right shade for you. What would you say if you were to find out it was the wrong shade entirely for you? Don't be so sure that this isn't the case. As any artist or make-up expert will tell you, many women use the wrong shade of face powder entirely. The result is, they look years older than they really are. The reason so many women use the wrong shade of face powder is that they select their shades on the wrong basis altogether. It's a mistake to select your shade of face powder according to your so-called "type." You are not a "type." You are an individual. One Way and Only One! There is only one way to tell your most becoming shade of face powder and that is to try on all five basic shades. Any other method is only theory and guess-work. To make it simple and conclusive for you to ascertain your right shade of face powder, I have invented a game called : "Find Your R ight Shade of Face Powder." It's as enlightening as it is fascinating. Here's all you need do: Just send me your name and address and by return mail I'll send you all five shades of my Lady Esther Face Powder, free of charge. Take the five shades and sit down before your mirror. Start with the shade you think least suited to you and try that on. But don't stop at any one shade. lade of /? /I C^i/f Go thr You're By ^J^cOM Cdth£A. effects orvou. ' Yon through all five and observe the in your mirror in each case. You don't have to be any seer to recognize instantly that one of these five shades is more suited to you than any other. You will see immediately that one shade, more than any other, makes you look your youngest and most attractive. What that shade is, neither I nor anybody else, can tell you. You must see for yourself. A Surprise May Be in Store for You 1 Maybe the very shade you think least suited to you, the very one you would never think of using is actually your most becoming shade. Thousands of women have been amazed with the results of this test. Decide today that you are not going to be in the dark any longer as to the shade of face powder you should use. Decide today that you are going to know once and for all which is your most becoming shade. Mail the coupon today and play the game that tells— my game of "face powder shades." FREE ■ You can paste this on a penny postcard.) (24) Lady Esther, 2010 Ridge Ave. , Evanston, III. Please send me by return mail a liberal supply of all five shades of Lady Esther Face Powder; also a 7-days' supply of your Lady Esther Four-Purpose Face Cream. Name_ City_ i If you h've in Canada, write Lady Esther. Ltd.. Toronto, (int.) 17