Radio stars (Oct 1935-Sept 1936)

RADIO STARS your eyes. When it comes to evening make-up, or daytime dressy make-up, you will want to counteract this tendency with eyeshadow and mascara in the shade that best brings out and intensities your eye coloring. I accused Rosemary and Priscilla of trying to travel around incognito by wearing dark glasses for all their pursuits under the sun. The girls eyed me unblinkingly while I squinted at them accusingly in the bright sunlight. "There, you see!" They pointed at me gleefully. "That's why we wear glasses !" But I was not to be discomfited. Rosemary had an extra pair of nice smoked goggles which she lent me, while I pursued the dark problems of proper eye care. Your eyes get a lot of hard usage during your sojourns on the beach, even though you may not be conscious of the fact. They get a lot of hard usage when you're driving, too, squinting at that white ribbon of a road that winds ahead. They should certainly be bathed three or four times a day with a good eye lotion or eye wash. If they get red and swollen, pads of cotton, wrung out in a soothing eye bath, will do wonders toward bringing them back to comfortable normalcy and beauty. There is a new kind of eye lotion that I want to tell you about, because it seems to me about the best guarantee of eye comfort and beauty that I can suggest for your vacation time needs. It is a marvelous aid toward soothing and refreshing tired and strained eyes. And it's quick as a wink. I understand that it is made from a formula recently perfected by several leading eye specialists, and I am told that it is really quite miraculous in clearing up the red bloodshot condition that we all detest and deplore, and for which we have had no quick first-aid remedies until now. It is safe, pure, and absolutely stainless. It does make the eyes clearer and more sparkling. Now it is all very well for some well-meaning soul to say, "Your eyes look tired. You need more sleep." But what if you have an important social engagement that very evening, and a beauty nap is out of the question. Whisk out your eye lotion (it comes with a special i eye dropper), and then lie down and relax for just ten minutes. You'll be amazed at the sparkling results. And now if you want your eyes to have "it," and want to make the very most of your opportunities for summer glamour, you'll clip out this coupon and send it in today. Mary Biddle RADIO STARS 149 Madison Avenue New York, N. Y. Please send me your bulletin on "The Summer Beauty Broadcast." Name Address (Kindly enclose stamped, addressed envelope) PERSONAL QUESTIONS ON ALL BEAUTY PROBLEMS ALWAYS RECEIVE PERSONAL REPLIES. Lilly Dache, one of America's foremost hat designers, creates this utterly charming daytime hat of soft blue toyo straw — with a perky oriental yellowbird set on the crown directly off center. Its striking, swooping, narrow accordian brim is a sure challenge to adventure. Says Mme. Dache': "The shallow sailor crown lifts the hat off the eyes, and to achieve real chic it is important of course to reveal the eyes at their best — in eye makeup as well as hat design. MOD€RN fyjl7hah-Up IS PS N€C€SSPRY ^TsISa TO CkiC PS TH€ SMPRT€ST/^ CHIC! — elusive, magnetic quality — sweep of long lovely lashes! This most compelling of all feminine charms can be yours instantly, easily, with Maybelline Eye Beauty Aids. Don't deny your eyes their marvelous powers — darken your lashes into long luxuriant fringe with Maybelline Mascara — the modern, non-smarting, tearproof mascara preferred by more than ten million fastidious women throughout the world. Try it in either the famous Solid form or the new Cream form — lightly for the smoothest, most silken effects; or more heavily for a deep rich appearance. In Black, Brown and Blue. Encased in a beautiful red and gold vanity, the modern Solid form Maybelline Mascara is priced at 75c at all leading toilet goods counters. Generous introductory sizes of all Maybelline Eye Beauty Aids — including the new Cream form mascara — may be had at leading 10c stores. Try them today! TONIC CREAM