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Mary Margaret
Clearly a child of the new century, tho' born just before it opened, was Mary Margaret at seven months.
Tommy was
older but Mary was bigger — there were no disputes about who was boss!
The curl may have belied her brains, but no one doubted MM was one of the University's prettiest co-eds.
Sophisticated New Yorker McBride, with her earrings and Italian stole, traveled and wrote for the magazines.
Mary Margaret McBride is heard Mon.Fri., 1-2 P.M. EDT, WJZ, New York; 9:1510:15 A.M. CDT, WGN, Chicago; and on the ABC network 2-2:30 P.M. EDT; 1-1:30 P.M. CDT; 2-2:30 P.M. MDT & PDT. Also heard in Honolulu and Alaska; residents of these areas can consult local papers for correct times. (Participating sponsors.)
raced up and down the corridors but the
little woman was not to be found.
Mary Margaret's disappointment was genuine when Stella reported back. She is used to such devotion from her listeners but it never fails to move her.
"That poor dear woman!" she exclaimed. "She didn't even leave her name."
Most McBride admirers do not prefer to remain so anonymous, as Mary Margaret and her staff, who faithfully acknowledge tons of letters and thousands of gifts annually, well know.
Since starting on the air in 1934 as Martha Deane, Mary Margaret has become one of the most beloved women in America, second alone, perhaps, to Eleanor Roosevelt, who is an ardent McBride fan as well as a devoted McBride friend. Mrs. Roosevelt publicly confessed to having been so engrossed while listening to Mary Margaret's commercials when she was a guest on the program one day, that she had a hard time getting back to the United Nations matters they'd been discussing.
To THE millions of women who drop less ponderous problems to listen, Mary Margaret's commercials are often as fascinating as her daily interviews with the world-famous. Listeners are quick to sense her belief in a product and equally quick to adopt it for their own. She is as convincing as the chat across a supermarket pushcart or the confidence exchanged on a back stoop. No one doubts for a minute that the rolls she extolls aren't the most delectable ever baked, that the ice cream doesn't have a truer flavor than any other, or that the bargains in the chain store aren't the most incredible ones in town.
Part of Mary Margaret's ability to convince lies in her own delight in good food; the rest in an unshakable belief in the simple but seldom adhered to adage that honesty is the best policy. She accepts no sponsor whose product does not pass her rigid standards for quality. Knowing this, more than one woman believes that if Mary Margaret says it, it's so.
Unlike those of radio row who regard sponsors as an evil, no matter how necessary, Mary Margaret gives as much affection and loyalty to her sponsors as she receives from her fans. When she
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